65% of marketers actively invest in search engine optimisation.
If you share that priority you can build a solid foundation to boost search engine visibility. You’re looking for platforms to optimise your online presence and your technical SEO.
CMS Platforms with built-in functionality usually offer extensions that can simplify the optimisation process — this will help especially if your website lacks the best SEO techniques.
Why use a CMS for your website?
Almost half the web is based on a CMS platform with good reason. Using a CMS lets you build, manage and publish a website without learning anything about HTML or other coding
However, your CMS will not do much good if it does not help to make the site more searchable.
Search engine optimisation is the key here. SEO refers to implementing strategies for improving organic search results on a site. This is important for most modern websites since organic searches drive over 50% of the total site traffic.
When using a content management system, you have to make a strong foundation for your search engine optimisation efforts.
What CMS features matter for SEO?
- Mobile friendly themes
- 3rd party apps
- Secure
- Simple to use in the back end
Google’s algorithm has over 200 ranking points. Most things related to technical performance or on-page HTML are mainly web-based. Google needs the ability to easily find your site and connect it to corresponding keywords.
The most important thing with a CMS is that it makes things easy for search engine crawlers to easily understand your website and make it easy to index and be shown in the search engines.
Therefore, the HTML code should be perfect. Another advantage of a CMS is that it provides SEO-friendly functionality. Mostly because it’s crucial, but it’s good for everyone.
What makes an SEO-friendly CMS?
A content management system can be used by a website designer for easy development. Problematic is that some things go way out of reach. Those customisation options will be preserved instead of being determined by the platform.
SEO-friendly CMS platforms allow you to create the website structure you want.
This is what we want in a search engine-friendly content management system: Customise title, meta-description headings and other text options for blogs.
Must-have CMS features for SEO
It is possible to optimise a website by using the following techniques: Then let us explore one CMS that is most useful in search engine marketing.
Internal linking
Internal links can provide a valuable SEO component for any website. Linking to a website is a good first step in your search. First off this helps search engines find the content you have in one specific area and improve their chances of displaying your site in search results.
Linking to other useful sites and websites is also an excellent tool for increasing visitors’ satisfaction with your site and encouraging them to continue visiting your page.
You can link your pages manually each time you add an additional post to a CMS website and it is easy to integrate this with your CMS website.
Analytical tools
Invest some effort into improving SEO strategies on a website. Tools like Google Search Console and analytics should be connected to your website to help determine how well your SEO is going.
You need to track the number of times a day, week or month to see if your investment is successful.
Metrics such as keywords and inbound links can help you monitor the performance of your online presence and improve your search ranking on Google searches.
Using CMSs that can display this data on dashboards can help you determine what components of your website optimisation work best in the future. Let’s look in detail at the CMS features that matter most for SEO.
Navigation menus
Navigation is a crucial component of your web design.
The menus can be used for organising your multiple pages so they can easily be searched for by search engines, so readers’ search engine results can find these pages.
It was linked to numerous similar categories that visitors had no choice but to see exactly what they wanted. So the business changed its name into eight categories to give it a more clean look. Image Sources:
SSL Certification
SSL certificates are standard security technologies used by websites to protect information about their visitors. Search engine optimisation is the key to ranking sites — and users prefer this because they can keep sensitive information private such as passwords or payment details.
Hosting providers that provide free web hosting include SSL certificates. It is possible to install a separate SSL certificate without purchasing another SSL certificate.
Taxonomy
Taxonomie helps both site visitors and the website engine understand the structure and quickly locate what the users are looking for. Many CMS systems offer a set of categories that are used to categorise a site.
You can organise pages by categories. It’s also possible to create specific tags. Many CMSs may offer more complex taxonomies, such as topic groups or clusters of data.
Responsive themes
Over 60 % of search results are derived from smartphones. In most cases, Google’s mobile-friendly results are shown first. For attracting mobile users, the website must be fully responsive.
Choose one CMS designed for mobile optimisation. This ensures that each page posted on the website is optimised for any device on the web.
XML Sitemaps
The site map of the Internet is exactly the same map of the website that the website created. The resulting files list the entire site to allow search engines to easily search your site. Creating sitemaps manually requires a little code.
Your CMS should be perfect for your needs. You can install the sitemap plugin.
URL settings
URLs are important for your website, especially with eCommerce websites that may need to deploy canonical URLs quite often. Please use your target phrase only if your URL is short and descriptive. If you are using the CMS for your SEO, it is recommended that your website is customisable.
Page elements you should be able to set up
Initially, we will focus on the page elements which are handled each time a page is inserted or updated. This includes URLs, tag titles, meta descriptions, images, tags, titles and titles. The proper application of these tools is vital for the search engines’ search engine rankings.
Why? SEO is an excellent CMS for adding or editing any element. Besides changing meta tags, you should have them updated. Then you can add a new heading to your meta tag.
Robots.txt file and XML sitemap
It’s finally possible to eliminate duplication from the start. Please keep the URLs from being indexed unless they are blocked by web crawlers. This way you can hide the pages you must hide from a search engine, not just duplicates.
Ideally, the CMS should be capable of creating the robots.txt file and the sitemap. This helps Google locate the site needed. Okay, we’ll go over the CMS SEO checklist. It’s not exhaustive, but all the important details are here. There is arguably more than one feature that is nice and useful.
Core Web Vitals parameters
In the past five years, page experience was included in Google ranking algorithms. Webmasters can also monitor site performance by utilising CoreWeb Vital’s report and learn more about improving user experience. It identifies three metrics: LCP, IF and SL.
I’ve noticed that there are issues on our sites before Google makes changes and fixes them. It’s possible to do this with whichever CMS you use.
Mobile optimisation
When you prepare your site for Google Search changes you want to make sure it’s optimised for a smartphone or tablet. Google recommends websites be optimised for mobile devices.
Now that mobile search has accelerated and mobile search is on the rise, you cannot do much better without optimising it. This updated index will be available in March 2021.
Duplicate pages
The same goes if there is duplicate material. Using multiple URL links on your website is essentially a minor issue. The Panda algorithm hits URLs that are often like that.
To correct this, CMSs must be able to add ‘canonical’ to their original URL. Search engine algorithms will know where the web page is and where it is not included in the indexing.
Page speed
Page speed is a priority without a doubt. A slow-loading webpage can damage SEO — the website is possibly the culprit. It will be a very good friend to have excellent code and optimised images, while the code must remain free from errors. Since 2018, speed rating also applies to mobile searches.
Setting up redirects
It may not always make sense that duplicate documents are kept but they can be easily taken out. This will need a 301 redirect. Setup redirect is straightforward on some CMSs and complicated for others.
Here’s our list of the best CMS for SEO
WordPress can be any site you want it to be
WordPress started as a free-source blog site with thousands of themes and plugins and has been adopted for eCommerce and airline booking websites. WordPress dominates web hosting and more than 41.2 % of all websites use it.
Thousands of users use it because it’s an important part of SEO. It seems like WordPress comes in an SEO-ready form. In the standard installer, you can create your URL, title tags and image captions using your URL. I think so.
WordPress is full of plugins that will help with search engine optimisation. Yoast SEO is one of our best SEO plugins.
Plus, there are literally thousands of WordPress website themes you can purchase for around £50 which makes it easier to find the design you want.
Nearly 80% of internet sites use WordPress, including big companies like Sony Entertainment, Walt Disney and the White House. WordPress is commonly called the best web developer. This platform can be used by anyone to create any kind of website.
Joomla – a scalable alternative to WordPress
Joomla is the second largest website development platform. This site has been developed as an open-source website and is licensed under a Free License. Besides Joomla, the site uses themes and plugins which in this case have the name template and extension.
Another difference is that Joomla is less intuitive and easier to use than WordPress and therefore less suitable for newcomers. However, it is versatile.
Joomla is ideal for larger sites with many menus, sections and categories and it also provides neat and efficient website organisation with no extensions.
Aside from using Joomla, you can easily customise the layout of your website How are SEOs used? When installed Joomla has no SEO features.
Drupal – a technically advanced solution for large websites
Drupal was the top three CMS products last year. It has a lot of advantages over Joomla and WordPress in terms of stability but the interface isn’t user-friendly. Unless you were an aspiring developer you probably would never get to Drupal. Drupal is an excellent solution for sites with hundreds of users.
The ironic part is that Drupal provides numerous great features through modules while WordPress requires programming to achieve the same features.
Drupal has SEO advantages. The standard installation profile for Drupal allows for modifying text as headings and adding ALT text for pictures.
OpenCart — decent CMS for online stores
OpenCart is a free-to-use and extremely configurable website management system. Despite its advanced features, the CMS does not offer the same flexibility as some CMS. OpenCart was first developed for eCommerce, which makes it a perfect platform for those looking to build a website.
Around one in three web pages is powered by OpenCart, making it the third most used eCommerce platform after Shopify and Magento.
Tell me the basic steps of creating an online site with Open Cart. Firstly, you need the hosting service that starts at £5 a week — a higher-quality host will cost you more.
Wix — the best CMS for personal sites and small businesses
Wix is another well-known CMS providing free and premium software solutions for the creation, modification and expansion of websites using a simple editor. It is a fairly inexpensive solution that costs $3 a month for a noncommercial website and $23 for a basic business plan that allows accepting online payment.
Basically, it helps entrepreneurs to build professional websites without hiring a developer.
Does SEO have a positive impact? Wix will not cause much discomfort when you want the most streamlined WordPress website builder available in the market.
Magento – a customisable e-commerce CMS for tech-savvy users
Magento was originally launched in 2008 and became the most popular eCommerce platform before the WooCommerce plugin was introduced, the WooShop plugin.
Magento has been developed for development as Drupal does and you’ll never know coding without the proper setup skills.
Magento’s powerful e-commerce platform is what you need.
Magento 2 has been launched for the first time since its launch in 2015. This feature is included with every checklist. Magento offers many SEO extensions to make it much simpler.
Shopify
Shopify is the most popular website management tool in the world and has more than 34% of users. It is also the second most widely used CMS behind WordPress. It will work well on smaller eCommerce sites, but some fairly prominent users include Penguin, Hasbro (Shopify Plus), and Heinz (Shopify Plus).
Squarespace
Squarespace ranks fourth in terms of web traffic, with 1.6% on its platforms. This site is very popular among artists and creative entrepreneurs.
