September 13, 2023 Mark Acornley

15 Myths About Blog Post Length for SEO

Have you ever wondered about the ideal length for your blog posts to rank higher on search engines?

The topic of blog post length and its impact on SEO is a hotly debated one, often clouded by myths and misconceptions.

In this comprehensive guide, we’re debunking 15 common myths surrounding blog post length and its relationship with SEO.

Whether you’re a seasoned blogger or just starting out, understanding the truth behind these myths will empower you to craft content that captivates your audience and boosts your website’s visibility.

Let’s separate fact from fiction and delve into the world of optimal blog post length for SEO success.”

Misconception 1: Longer Posts Always Rank Higher

It’s a widespread belief that longer blog posts are more likely to secure higher rankings on search engine results pages (SERPs).

However, this isn’t always the case. While in-depth articles can be valuable, Google’s algorithms prioritise quality, relevance, and user engagement over sheer word count.

Longer posts that lack substance or fail to address the user’s query won’t perform well in the SEO game.

The truth is, the length of your content should be determined by the depth and complexity of the topic you’re covering.

Instead of focusing solely on word count, concentrate on delivering valuable, well-researched information that genuinely addresses your audience’s needs.

Misconception 2: Shorter Posts Are Easier to Read

Another misconception is that shorter posts are inherently easier for readers to digest.

While concise content may seem more approachable, it can sometimes lack the depth and comprehensive information that readers seek.

The readability of a post depends on the clarity of your writing, the organisation of your ideas, and the quality of your content, not just its length.

The goal should always be to strike a balance between providing valuable insights and keeping the content reader-friendly.

If you can effectively convey your message in a shorter format, don’t feel compelled to artificially extend it.

Misconception 3:  Ideal Length Is a Fixed Number

Some SEO enthusiasts chase a specific word count as the Holy Grail of content optimisation.

However, there’s no one-size-fits-all answer when it comes to the ideal blog post length.

What’s considered “ideal” varies depending on factors such as your niche, target audience, and the nature of the topic.

Instead of fixating on a particular number, focus on the quality of your content.

Your primary aim should be to provide a comprehensive and informative piece that genuinely helps your audience.

Sometimes that might require a concise 500-word article, while other topics may demand a detailed 2000-word guide.

Misconception 4: All Content Needs to Be Long-Form

A prevalent misconception is that every piece of content must be long-form to perform well in terms of SEO.

In reality, not every topic justifies a lengthy treatment.

Some subjects can be adequately covered in shorter, more concise articles without sacrificing quality or SEO performance.

The key is to assess each topic individually and determine the appropriate length based on what it takes to satisfy the user’s query.

If you can provide valuable information in a shorter format, you should do so without artificially extending the content.

Misconception 5: Shorter Posts Don’t Rank Well

It’s a common assumption that shorter posts won’t rank well in search results.

While it’s true that longer content can often provide more in-depth coverage of a topic, shorter posts can still rank effectively if they fulfill the user’s search intent.

To make shorter posts work for SEO, focus on addressing specific user queries, providing concise and informative answers, and optimising for relevant keywords.

User satisfaction and content quality should remain at the forefront of your strategy, regardless of post length.

Misconception 6: Longer Posts Have Higher Bounce Rates

The misconception that longer posts inherently result in higher bounce rates is based on the assumption that readers may be intimidated by lengthy content.

However, bounce rates are influenced by a multitude of factors, including the quality and relevance of the content, its organisation, and the overall user experience.

Well-structured, engaging long-form content can captivate readers and keep them on your page for extended periods.

To minimise bounce rates, focus on creating content that meets the user’s needs and interests, whether it’s short or long.

Misconception 7: Readers Don’t Have the Attention Span for Long Posts

In the era of instant gratification, it’s a widespread belief that readers lack the attention span for long posts.

However, the truth is that if your content is engaging, informative, and well-structured, readers are often willing to invest time in longer articles.

To make longer posts more reader-friendly, incorporate subheadings, visuals, bullet points, and a clear, logical flow of information.

These elements can break up lengthy content, making it more accessible and easier to navigate.

Misconception 8: Shorter Posts Are Easier to Write

There’s a misconception that shorter posts are less demanding to write because they require fewer words.

However, creating concise, valuable content can be just as challenging, if not more so, than crafting longer pieces. In shorter posts, every word must count, and you must deliver your message effectively in a limited space.

Don’t underestimate the effort required to produce high-quality shorter content.

It still demands research, clarity, and effective communication to resonate with your audience.

Misconception 9: Long-Form Content Is Always In-Depth

While long-form content certainly has the potential to provide in-depth insights, it’s essential to recognise that length alone doesn’t guarantee depth.

You can have lengthy articles that lack substance and fail to address the user’s needs or questions.

The key to creating in-depth content is thorough research, well-supported arguments, and a focus on providing value to your audience.

Whether your content is long or short, it should demonstrate expertise and provide comprehensive information.

Misconception 10: Short Posts Can’t Target High-Volume Keywords

A common misconception is that shorter posts can’t effectively target high-volume keywords.

While it’s true that longer articles can cover a broader range of topics and keywords, shorter posts can still rank well for specific high-volume or long-tail keywords.

The key to success lies in conducting keyword research to identify relevant, less competitive keywords that align with your shorter content.

By optimising effectively and providing valuable information, you can still capture search traffic and rank competitively.

Misconception 11: Long-Form Content Is Better for Backlinks

Many believe that longer content naturally attracts more backlinks due to its perceived authority and depth.

However, backlinks are earned through the quality and relevance of your content, not its length.

Instead of focusing solely on creating longer posts for backlink acquisition, prioritise delivering valuable, well-researched content that addresses common pain points in your niche.

When other websites find your content genuinely useful, they are more likely to link to it, regardless of its length.

Misconception 12: Shorter Posts Are Better for Mobile Users

With the increasing use of mobile devices, there’s a misconception that shorter content is better suited for mobile users.

While mobile-friendliness is crucial, it’s not solely determined by post length.

Mobile users appreciate content that is well-organised, concise, and mobile-responsive, regardless of whether it’s short or long.

Ensure that your website’s design and formatting adapt seamlessly to various devices to enhance the user experience.

Misconception 13: Shorter Posts Can’t Showcase Expertise

Some believe that shorter posts cannot effectively showcase expertise.

However, the depth of your expertise isn’t solely dependent on the length of your content.

Even in a concise format, you can demonstrate your authority on a subject by providing well-researched insights, practical tips, and addressing common challenges.

Consider focusing on specific aspects of your expertise in shorter posts.

By offering valuable, targeted information, you can establish yourself as a credible source in your field and build trust with your audience.

Misconception 14: Longer Posts Are Ideal for All Blogs

There’s a misconception that long-form content is the ideal format for all types of blogs.

In reality, the ideal post length should align with your blog’s goals and the preferences of your target audience.

News blogs, for instance, may thrive on shorter, timely updates, while educational or niche-specific blogs may benefit from detailed, long-form guides.

It’s essential to understand your audience’s expectations and the nature of your content when determining the appropriate post length.

Misconception 15: Shorter Posts Can’t Rank for Competitive Keywords

It’s a common misconception that shorter posts can’t compete for high-competition keywords.

While longer content can often provide a more comprehensive approach, shorter posts can still rank effectively with a strategic approach.

To rank for competitive keywords in shorter posts, focus on addressing specific aspects of the topic, providing unique insights, and optimising effectively.

Targeting long-tail variations of competitive keywords can also help you carve out a niche and rank competitively.

Conclusion

In the world of SEO and content creation, the misconceptions surrounding blog post length can lead to confusion and suboptimal strategies.

However, by dispelling these myths, you can create content that not only ranks well but also engages and satisfies your audience.

Remember that the length of your blog posts should never be an arbitrary decision.

Instead, consider the complexity of the topic, the preferences of your audience, and the search intent of your target keywords.

Focus on providing valuable, well-structured, and authoritative content, whether it’s short or long.

Ultimately, it’s the quality, relevance, and user satisfaction that matter most in SEO.

By debunking these misconceptions and embracing a balanced approach to content creation, you can better position your blog for success in the ever-competitive digital landscape.

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