How to build a powerful SEO team structure for your business

September 19, 2022
September 19, 2022 Mark Acornley

Search engine marketing has an important role in digital business strategies.

Managers sometimes think about how to incorporate SEO into the company after a while. As business growth increases there are significant in-house marketing activities.

The recent Bannerflow survey found that 98% of marketers were comfortable with this decision, and 54% are currently hiring their own web design and development company.

There is a lot to do with that, such as transparency.

How can I build a successful SEO team?

We touched on this topic before, however, it’s very important to remember that a good SEO team is made up of different SEO experts and will take on technical and artistic problems as well.

Another step involves organisational issues such as budgeting or strategy planning.

An effective SEO team structure with a smaller team is much better than no structure with a larger team.

Things can get delayed in SEO, especially with larger teams so using task management software can really help make things clearer.

The perfect in-house team for SEO would include the following;

  • Content writers to build content
  • SEO Strategist to lead the overall strategy
  • SEO optimisers to optimise current pages and perform keyword research
  • Graphic designers to make graphics and linkable assets
  • Web developers if the website isn’t using a content management system
  • A technical SEO person to ensure the website is all good in the back end
  • A link builder to build relationships and get your website more PR

Develop a budget

The best way of building an SEO agency is to focus on the budget. Now, remember this may depend on the factors listed above and the location of the business.

You will need to do your research and compare the salaries of SEO professionals from different regions.

The budget should also include common SEO tools.

The investments will represent about 10% of the salary totals of the team, however, it is again a matter of what business development stage you are currently in.

Bring in the right mix of skills

An SEO dream team combines people of exceptional ability who come from different backgrounds whose skill sets differ greatly from their own.

When looking for a qualified person to work at an SEO firm, it is important to consider this during your selection process.

Use a Project Management System

SEO becomes difficult quickly!

Anyone who uses these tools will easily know what’s working and the progress made in solving the issues. Remind yourself: Cooperation is important.

Make sure that everyone can find it easily.

Why do I need an SEO team?

If you want your business to have a strong online presence and attract more customers through search engines, then having an SEO team can be beneficial.

An SEO team can help you optimise your website and content for search engines like Google, Bing, and Yahoo.

This can include keyword research, on-page optimisation, link building, and technical SEO.

Having an SEO team can also help you stay up-to-date with the latest changes in search engine algorithms and best practices.

This can be important since search engines are constantly updating their algorithms and what works today may not work tomorrow.

Additionally, an SEO team can provide valuable insights into your target audience and competitors.

By analysing search data and user behaviour, they can help you understand what your customers are looking for and how to better serve them.

How does SEO work?

SEO  is the process of optimising your website and its content to improve its visibility and ranking in search engine results pages (SERPs).

It involves various techniques such as keyword research, on-page optimisation, off-page optimisation, technical SEO, and user experience.

By implementing these techniques, search engines can better understand and crawl your website, which can improve its ranking and drive more organic traffic to your site.

The ultimate goal of SEO is to increase your website’s visibility, credibility, and traffic, which can ultimately lead to increased business revenue.


Content has become a pillar of search engine optimisation.

Thus, copywriting is an essential part of any organisation. They are very creative professionals that need freedom in their work and this should always be taken into account when you are preparing your team.

SEO Manager

These roles typically involve mixing technology and management skills.

SEO Management assists in developing and implementing an SEO plan, as well as managing other team members and maintaining contact with agencies and contractors.

Team leader

Hiring someone who understands SEO can be incredibly helpful in saving time. They should know how to get the team to achieve the desired outcomes. Hence, we’d recommend that we get started on that.

Outreach/Link Building Specialist

Generally, SEO Specialists are capable of completing linking tasks but should have the budget to get them to focus more on the promotion of content.

Typically top SEO companies focus on this.

SEO specialists

SEO specialists require a skilled technical understanding of SEO.

It also involves experience in developing and integrating content management and SEO strategy.

Structuring an SEO team for small businesses

It’s totally fine to have a one-person SEO team when starting out. If you’re offering a local service or you’ve just launched a business, money will be tight.

Whilst you can have one person, this is dependable on having a CMS website which makes updating content much easier.

Your SEO team member should be able to:

  • Create content geared towards SEO
  • Be able to add content to the website
  • Have an eye for technical SEO
  • Be good at making graphics using software like Canva
  • Has a good understanding of SEO tools

Structuring an SEO team for a medium-sized business.

Let’s assume you’ve got the budget to get three team members in.

Ideally, you want to have one person who’s focused on SEO optimisation of the current pages, with one content writer and then a link-building specialist.

Structuring an SEO team for a large-sized business

For corporate websites, the needs will be much different. To compete against the very best you need to have a great team.

More than likely, you’re not using a CMS, so you’ll need to have your own developers. Also, you’ll most likely need to have more teams.

Content teams, developers, graphic designers, and link builders, are all requirements when building a solid SEO team for a large business.

You need a web team that can work together, from the website development aspect to the user experience.

Building the best in-house SEO team: Key Positions

You should keep the team low, but you should have enough people to deal with everything that is important in a strategy.

Which essentially dictates the size of the company in terms of its overall structure.

A small website can run its show without much effort — as long as its strengths meet the objectives of the project.

In order for websites to work effectively, they require an experienced SEO team at all stages of their development.

The larger sites are especially important because of the opportunity to find the right agency for the right business.

What are the benefits of hiring an SEO company?

Having an external SEO company would be the ideal solution for any growing business. Consistencies require strong SEO work and the demand for this is guaranteed.

It may be difficult for SEO since search engines tend to change very rapidly, which is one of the biggest benefits of hiring an SEO agency.

It might be useful to have a good search engine and marketing team.

The cost of an SEO agency can get expensive with the increasing demands for the number of sites and the diversity of your requirements. Companies with internal SEO have many benefits:

  • Agility: Because of the close contact between the intern teams, it is more difficult to keep the SEO team informed of the latest developments within the business. This allows the agency to react faster to information, access data, or adapt more efficiently to a planned change.
  • Transparency: A common concern is that the agencies don’t always have a clear view of what they are doing. SEO teams have two advantages: it focuses on control over operations and protects data security.
  • Results; The team at the firm understands customers, challenges and strategies better than most other companies. They know where to focus and often get better results.

Considerations when incorporating SEO into your product team

The importance of optimising SEO in business processes must be evaluated by an organisation.

Tech stack

How can I use different web development software? This is usually typical for websites that sell eCommerce goods using popular blogging tools such as WordPress because the e-commerce site does not support blogging.

It’s a complex system with multiple template pages and multiple CMS solutions.

In an ideal world, you have SEO managers that concentrate on the eCommerce side of a product or service while others focus on another CMS system, i.e blogging.

Website complexity

The complexity of a website in an organisation’s portfolio can determine the resources and the organisation’s structure.

The use of JSON scripting, the creation of separate mobile URLs, and internationalisation are examples of complexity which require more SEO resources, monitoring and optimisation.

Implementing changes

Do websites change regularly? Does this update daily? Does this happen every day? Hours? The more frequently you upgrade an Internet site the more likely you’d want a dedicated team the monitor of technical health.

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