April 16, 2022 Mark Acornley

What are the different types of SEO?

Search Engine Optimisation is all about getting more organic traffic to your website from search engines.

Typically, when we think of search engines we think about Google and then there are a few who think about Bing, however, there’s much more than just this.

You’ve got to consider where your audience is searching for things, for example, Youtube and Tick Tok are growing, and the number of people searching there for what they are interested in.

Every type of SEO focuses on promoting a website for greater search engine visibility.

Let’s start by defining SEO in simple words. Search Engine Optimisation is a process used to improve a website’s user experience and allow more people to find them on the Internet.

SEO is aimed at increasing organic searches by improving the position of your page on Google search results, helping you to grow your website and your business.

On-Page SEO

On-page SEO involves optimising individual web pages to rank higher and earn more relevant traffic in search engines.

This includes optimising content, meta tags, headings, URLs, and internal linking structure to make them more search engine friendly.

Off-Page SEO

Off-page SEO focuses on activities carried out outside of the website to improve its search engine rankings.

This includes building backlinks from authoritative websites, social media marketing, influencer outreach, and online reputation management.

Technical SEO

Technical SEO involves optimising the technical aspects of a website to improve its crawling, indexing, and overall visibility in search engines.

This includes improving site speed, fixing broken links, implementing schema markup, and optimising for mobile-friendliness.

Local SEO

Local SEO is geared towards optimising a website to appear in local search results.

This is crucial for businesses targeting local customers, such as brick-and-mortar stores, restaurants, and service-based businesses. Local SEO tactics include optimising Google My Business profile, local citations, and geo-targeted keyword optimisation.

Mobile SEO

With the increasing use of smartphones, mobile SEO has become essential for ensuring optimal user experience and search engine visibility on mobile devices.

This involves optimising website design, page speed, and content layout for mobile users.

Voice Search SEO

As voice search technology continues to gain popularity, optimising for voice search has become a necessity.

Voice search SEO involves optimising content for natural language queries, featured snippets, and local voice search queries.

E-commerce SEO

E-commerce SEO focuses on optimising online stores to improve their visibility and rankings in search engine results.

This includes optimising product pages, category pages, implementing structured data markup, and optimising for product-specific keywords.

Video SEO

Video SEO involves optimising video content to rank higher in video search engines like YouTube and Google Videos.

This includes optimising video titles, descriptions, tags, and transcripts, as well as promoting videos on social media and other platforms.

Image SEO

Image SEO focuses on optimising images to improve their visibility in image search results and enhance overall website SEO.

This includes optimising image alt tags, filenames, captions, and image sizes for faster loading times.

International SEO

International SEO is crucial for businesses targeting global audiences and expanding into foreign markets.

This involves optimising website content, hreflang tags, and geotargeting settings to ensure that the website ranks well in different countries and languages.

Enterprise SEO

Enterprise SEO is tailored for large corporations and businesses with complex websites and extensive online presence.

This involves implementing SEO strategies at scale, managing multiple websites and subdomains, and coordinating SEO efforts across various departments.

App Store Optimisation (ASO)

ASO is akin to SEO but focuses on optimising mobile apps to rank higher in app store search results.

This includes optimising app titles, descriptions, keywords, screenshots, and reviews to improve visibility and drive more downloads.

In conclusion, SEO is a multifaceted discipline with various strategies and techniques aimed at improving website visibility, traffic, and conversions.

By understanding and implementing the different types of SEO according to your business goals and target audience, you can effectively enhance your online presence and stay competitive in today’s digital landscape.

Remember, SEO is not a one-time effort but an ongoing process that requires continuous monitoring, adaptation, and innovation to achieve sustainable results.

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