October 16, 2023 Mark Acornley

21 SEO Strategies for better SEO in 2024

SEO is getting more and more competitive every year.

The top page is loaded with results, and there can be fewer clicks from the SERPs so how do you go about creating SEO strategies that will start getting your website more organic traffic?

What is SEO?

Search engine optimisation is focused on optimising your website to be found more in the search engines. A business can have various aims from;

  • generating more revenue
  • increasing brand awareness
  • growing specific parts of a business

SEO is just one part of digital marketing companies can use to rise their profile.

SEO isn’t the minefield everyone thinks however there are certain things you could be doing that are holding you back.

What is an SEO strategy?

A Search engine optimisation strategy is to organise the content on the site to increase the chances it will show up in Google searches (which includes keywords and images).

It is a method for getting organic traffic to a web page.

SEO strategy is essential to ensure the consistency of content within your site’s content creation process.

Instead of merely creating what the user wants it ensures that the content you create is what the user needs.

In the case of content marketing, SEO can help you improve the visibility of your website in search engine optimisation.

We find SEO much simpler if you adhere to the following;

Focus on creating high-quality content throughout your website. If your website is brand new, for the first year, try to do one high-quality page per week.

With an average word count of around 3,000, this would mean you’ve got 52 x 3,000-word pages, which if you’ve done good keyword research should get you a ranking for thousands of keywords.

Know your target audience

To get the best results from SEO, you need to understand your target audience. This is done with research and creating customer personas that you can use when creating content.

Creating customer personas, helps you tailor your content to your target audience.

Use these 25 tips to help you create killer SEO strategies that bring results.

1. Do your keyword research

So, first things first – let’s talk about keywords.

You need to know what your audience is searching for, right?

That’s where keyword research comes in. Tools like Google Keyword Planner or SEMrush can help you find those golden keywords that people are typing into search engines.

Think of it as unlocking the secret language your audience speaks online.

2. Create a list of keywords

Once you’ve done your research, it’s time to make a list of those keywords.

Group them based on themes or topics that relate to your content.

This will help you keep things organized and focused.

Remember, it’s not just about having a long list – it’s about having the right list of keywords that will attract your target audience.

3. Look at what’s already ranking.

Ever wonder why some pages show up first when you search for something?

It’s not luck – it’s because they’re doing something right.

Take a look at those top-ranking pages.

What are they doing that you’re not?

Maybe they have better content or more relevant keywords.

Use their success as inspiration to up your own game.

4. Create something much better

So, you’ve seen what’s out there, and now it’s time to put your own spin on things.

Don’t just copy what others are doing – aim to create something even better.

Maybe that means adding more detail, better visuals, or a fresh perspective.

The goal is to make your content stand out in a sea of search results.

5. Optimise content regularly

SEO isn’t a one-and-done deal – it’s an ongoing process.

That means regularly updating and optimizing your content to keep it relevant and valuable.

Stay on top of industry trends and user preferences, and make tweaks as needed to keep your content in top shape.

6. Align your content with search intent

Ever search for something online and not find what you’re looking for?

That’s because the content didn’t match your search intent.

Make sure your content answers the questions your audience is asking.

Whether it’s informational, transactional, or something in between, aim to provide exactly what they’re looking for.

7. Focus on page experience

Imagine clicking on a link and waiting forever for the page to load – not fun, right?

That’s why page experience matters. Make sure your site is fast, easy to navigate, and mobile-friendly.

Think of it as rolling out the red carpet for your visitors – you want them to have a great experience from start to finish.

8. Optimise title tags for conversion

Your title tag is like the headline of your content – it’s what grabs people’s attention and makes them want to click.

So, make it count! Use keywords that accurately reflect your content, but also add a little flair to entice readers.

Think of it as a sneak peek of what’s to come.

9. Meta description

Ever read a meta description that made you think, “I need to click on that”?

That’s the power of a good meta description.

It’s like the trailer for your content – it gives people a taste of what they’ll find if they click.

So, make them compelling and include a clear call-to-action to encourage clicks.

10. Create voice assistant-friendly content

Hey Siri, find me the best pizza place nearby. Sound familiar?

Voice search is on the rise, so it’s important to optimize your content for voice assistants like Siri or Alexa.

That means using natural language and answering common questions concisely.

Think of it as having a conversation with your audience – except they’re using their voice instead of typing.

11. Make URLs SEO-Friendly

URLs might seem like just a bunch of letters and numbers, but they actually play a big role in SEO.

Keep them short, sweet, and relevant to your content.

Think of them as signposts that guide both users and search engines to your pages.

So, ditch those long, confusing URLs and opt for something clear and concise.

12. Optimise page speeds

Picture this: you’re browsing the web, and a page takes forever to load.

Frustrating, right? That’s why page speed matters.

Optimise your images, reduce unnecessary plugins, and leverage caching to make your site lightning-fast.

Your visitors will thank you, and so will Google.

13. Optimise your headings (not just your title tags!)

Headings aren’t just for making your content look pretty – they also help search engines understand what your page is about.

Use them wisely, and include relevant keywords to give your content an SEO boost.

Think of them as road signs that guide both users and search engines through your content.

14. Focus on topic clusters instead of keywords

Keywords are important, but so is context. That’s where topic clusters come in.

Instead of obsessing over individual keywords, focus on creating content around broader topics.

This helps search engines understand the overall theme of your site and improves your chances of ranking for related keywords.

15. Optimise Your Images

Images are more than just eye candy – they can also boost your SEO.

Optimise them by adding descriptive alt text and reducing file sizes to improve page load times.

Think of them as another opportunity to tell search engines what your content is about.

16. Test your meta titles to optimise CTR

Your meta title is like the headline of a newspaper – it’s what grabs people’s attention and makes them want to click.

Test different variations to see which ones resonate best with your audience.

Think of it as fine-tuning your message to make sure it hits the mark.

17. Find appropriate word count and keyword density

When it comes to content, quality beats quantity every time.

Aim for a word count that’s long enough to cover the topic thoroughly, but not so long that it becomes overwhelming.

As for keyword density, aim for natural usage that fits seamlessly into your content.

Remember, it’s about providing value to your audience, not just ticking boxes for search engines.

18. Increase your Expertise | Authority | Trust

E-A-T – it’s not just for food!

Establish yourself as an authority in your niche by creating high-quality, well-researched content that people trust.

Build relationships with other experts in your field and earn backlinks from reputable sites.

Think of it as building your reputation one piece of content at a time.

19. Create thought leadership and strategic content

Want to stand out from the crowd?

Become a thought leader in your industry by creating strategic content that offers unique insights and solutions to common problems.

Share your expertise and position yourself as the go-to resource in your niche.

Think of it as leading the conversation rather than just following along.

20. Eliminate Spammy Backlinks

Backlinks are like votes of confidence for your site, but not all links are created equal.

Weed out spammy or low-quality backlinks that could harm your SEO efforts.

Focus on earning high-quality, relevant backlinks from reputable sites instead.

Think of it as surrounding yourself with good company – it’s all about quality over quantity.

21. Diversify your Backlink Profile

Variety is the spice of life – and SEO. Diversify your backlink profile by earning links from a variety of sources, including industry-specific sites, directories, and social media platforms.

This helps search engines see your site as trustworthy and authoritative.

Think of it as casting a wide net to catch those valuable backlinks.

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