Use Internal linking too boost your SEO

November 30, 2022
November 30, 2022 Mark Acornley

Have you ever gone down a rabbit hole on the internet, clicking from one link to the next, and suddenly realised hours have passed? That’s the power of internal linking.

Internal linking is the practice of linking to other pages on your website.

It’s like creating a spider web within your site, where each page is connected to others.

And just like how a spider’s web helps catch prey, internal linking can help catch the attention of search engines and boost your website’s SEO.

But don’t just take our word for it.

Think of internal linking as your website’s personal tour guide, guiding visitors from one page to another and improving their experience on your site.

Plus, when search engines see that your website is easy to navigate, they’re more likely to reward you with higher rankings.

What is internal linking?

Internal linking is a strategy used in Search Engine Optimization (SEO) that involves linking pages or content within the same website.

This means that when you create content for your website, you include links that direct users to other pages or sections within your website.

The primary objective of internal linking is to help search engines like Google, understand the structure and hierarchy of your website. Internal links help search engines crawl and index your website more efficiently.

In addition, internal linking helps to spread link equity (ranking power) throughout your website, thus improving the visibility and ranking of your website in search results.

Internal linking can also enhance the user experience by making it easier for users to navigate your website and find related content.

When users click on a link, they are directed to other relevant pages or sections of your website, thus providing them with more in-depth information on the topic they are interested in.

When creating internal links, it’s important to use relevant anchor text. Anchor text is the clickable text in a hyperlink.

Using descriptive anchor text that accurately reflects the content of the linked page helps search engines understand the context of the link and improves the user experience.

The Benefits of Internal Linking

Internal linking isn’t just about improving your website’s SEO; it’s about making your website an all-around better place to be. Here are just a few of the many benefits of internal linking:

Improving site navigation and user experience:

Let’s face it, nobody likes getting lost.

And the same goes for websites. Internal linking is like having a personal tour guide for your site, guiding visitors from one page to another with ease.

It’s like a map that leads them straight to the treasure, without any dead ends or confusing twists and turns.

This not only makes your website more enjoyable to use, but it also increases the chances of visitors sticking around and coming back for more.

So if you want to keep your visitors happy and prevent them from clicking that dreaded “back” button, make sure to use internal linking to improve site navigation and user experience.

Distributing page authority and improving crawl ability:

When it comes to SEO, all pages are not created equal. Some pages have more authority than others, and it’s important to distribute that authority throughout your site.

That’s where internal linking comes in. By linking to other pages on your site, you’re essentially sharing the spotlight and giving each page its moment to shine.

This not only helps improve crawl ability but can also boost the overall authority of your site.

So don’t let your best pages hog all the attention – use internal linking to spread the love around and make sure all of your pages get the recognition they deserve.

Encouraging visitors to spend more time on your site:

Imagine you’re at a party and you meet someone interesting.

You start talking, and before you know it, hours have passed and you’ve made a new friend. The same thing can happen on your website. When you use internal linking, you’re encouraging visitors to explore and discover more pages on your site.

It’s like a never-ending party, where each link leads to another interesting conversation.

And the longer visitors stay on your site, the more likely they are to become loyal customers or clients.

Increasing the chances of ranking for target keywords:

Keywords are the bread and butter of SEO.

But using them in your content isn’t enough – you also need to use them in your internal linking strategy.

When you link to other pages on your site using relevant keywords, you’re sending signals to search engines about what your website is all about.

This can increase your chances of ranking for those target keywords, and ultimately drive more traffic to your site. So don’t be shy – sprinkle those keywords around like confetti and watch your rankings soar.

How to Create an Effective Internal Linking Strategy

Internal linking is like a game of connecting the dots – you need to have a plan in place to make sure all the dots connect to the right places.

Conducting a site audit to identify opportunities:

Before you start linking willy-nilly, it’s important to take a step back and assess your site.

Conduct a site audit to identify pages that could benefit from internal linking, as well as potential roadblocks or dead ends that could be hindering user experience.

It’s like cleaning out your closet – you need to get rid of the old and make room for the new. So grab a broom and get to auditing!

Prioritising pages for internal linking based on importance:

Not all pages are created equal, and the same goes for internal linking.

When it comes to prioritising pages for internal linking, you need to focus on those that are most important for your business or website goals.

It’s like giving the MVP the ball – you want to make sure your top pages are getting the attention and traffic they deserve. So put on your coach’s hat and start strategising.

Using anchor text effectively:

Anchor text is like the secret sauce of internal linking – it can make or break your strategy. When using anchor text, make sure to use relevant and descriptive language that accurately represents the linked page.

It’s like giving someone directions – you want to be clear and concise, so they don’t end up lost in the middle of nowhere. So choose your words wisely and use anchor text to guide visitors to the right place.

Avoiding common internal linking mistakes:

Nobody’s perfect, and the same goes for internal linking. There are plenty of common mistakes to avoid, like over-linking or linking to irrelevant pages.

It’s like driving with a blindfold on – you’re bound to crash and burn. So make sure to steer clear of these pitfalls and stay on the path to internal linking success.

Are you ready to take your internal linking game to the next level?

Advanced techniques

Utilising content hubs

Content hubs are like the party hosts of internal linking – they bring everyone together in one place.

By creating a central hub of related content, you can link to it from various pages on your site, boosting its authority and making it easier for visitors to find.

It’s like being the life of the party – you want to make sure everyone knows where the action is happening. So put on your party hat and start creating those content hubs.

Creating a breadcrumb trail

No, we’re not talking about actual breadcrumbs – we’re talking about a navigation trail that shows visitors where they are on your site.

Breadcrumb trails are like the Hansel and Gretel of internal linking – they leave a trail of clues to help visitors find their way back home.

By implementing a breadcrumb trail, you can improve user experience and make it easier for visitors to navigate your site. So break out the breadcrumbs (just kidding) and start leading the way.

Implementing pagination

Pagination is like the chapters of a book – it breaks up your content into bite-sized chunks that are easier to digest.

By implementing pagination, you can make your content more accessible and improve user experience.

It’s like flipping through a book – you can jump to different sections and find what you’re looking for more quickly. So turn the page and start implementing pagination on your site.

Linking to related content

Related content is like the side dish to your main course – it complements the main dish and adds extra flavour.

By linking to related content within your site, you can improve user experience and keep visitors engaged for longer periods.

It’s like a treasure hunt – visitors can follow the links and discover more content that interests them. So start digging for those hidden gems and link away!

Avoid these common internal linking mistakes

Ah, the mistakes we make! Don’t worry, you’re not alone.

When it comes to internal linking, there are some common slip-ups to watch out for:

  • Using generic anchor text: Don’t be boring! Using anchor text like “click here” or “read more” won’t help search engines understand the context of the link.
  • Linking to irrelevant pages: Sure, it might be tempting to link to every single page on your website but resist the urge. Only link to pages that are relevant to the content you’re linking from.
  • Overdoing it: Too much of a good thing can be bad. Don’t go overboard with internal linking, or your website may look spammy.
  • Neglecting mobile optimisation: Don’t forget about the mobile experience! Make sure your internal links are easy to click on and navigate on mobile devices.
  • Forgetting to update: As your website grows and changes, so should your internal linking strategy. Don’t forget to update your links when you add new pages or change existing ones.

The biggest problem we see is people using the same anchor text over and over.

The idea of internal linking is all about helping the user and the search engines understand that the page you’re linking to is topically relevant and will help the user.

It won’t work if you’re just linking to any pages because you think it’ll give it a boost.

Tracking and Measuring Internal Linking Success

You’ve put in the hard work of creating an internal linking strategy, but how do you know if it’s paying off? These tips will help you measure your success and keep the party going.

Setting up goals and tracking in Google Analytics:

Setting goals is like having a map – it helps you know where you’re going and how far you’ve come.

By setting up goals and tracking your internal linking efforts in Google Analytics, you can measure your success and identify areas for improvement.

It’s like having a personal GPS for your website – you can track your progress and adjust your course as needed. So plug in those coordinates and start tracking your success.

Using tools like Ahrefs and Sem Rush to analyse internal links:

Tools like Ahrefs and SEM Rush are like personal trainers for your internal linking strategy – they help you analyse your efforts and identify areas for improvement.

By using these tools to analyse your internal links, you can see which pages are getting the most clicks and which ones need more attention.

It’s like having x-ray vision for your website – you can see what’s working and what’s not. So start flexing those analytical muscles and dive into your data.

Analysing click-through rates and user behaviour:

Analysing click-through rates and user behaviour is like being a detective – it helps you uncover insights and solve mysteries.

By analysing how users interact with your internal links, you can see which ones are getting the most clicks and which ones need tweaking.

It’s like having a magnifying glass for your website – you can zoom in on the details and uncover hidden clues. So put on your detective hat and start analysing those click-through rates.


Now that we’ve covered the ins and outs of internal linking for SEO, let’s recap the importance of this strategy.

Internal linking is like a secret weapon for your website – it helps you improve navigation, boost page authority, and increase your chances of ranking for target keywords.

It’s like having a superhero on your side – it makes your website stronger.

So what are you waiting for? It’s time to start implementing an effective internal linking strategy and unleash your website’s full potential.

It’s like unlocking a treasure trove of SEO benefits – all you have to do is take the first step. So put on your adventurer’s hat and start exploring the world of internal linking.

Internal linking FAQs

What is the difference between internal linking and external linking?

Internal linking is like a game of hopscotch that you play within your website – it’s all about connecting the different pages and sections of your site.

External linking, on the other hand, is like a game of telephone that you play with other websites – it’s about connecting your website to the wider world of the internet.

How many internal links should I have on a page?

Well, that’s like asking how many toppings you should put on your pizza – it depends on your appetite!

Generally speaking, it’s good to have at least a few internal links on each page but don’t go overboard and turn your page into a linkfest.

Use your best judgment and link to relevant content that will enhance the user experience.

Can internal linking improve my website’s conversion rate?

Absolutely! Internal linking can help guide your visitors through your website and encourage them to take action – whether that’s making a purchase, filling out a form, or subscribing to your newsletter.

By strategically linking to conversion-focused pages, you can create a seamless and persuasive user journey that leads to more conversions.

Is it okay to link to the same page multiple times on my website?

Sure, why not? If a particular page is important and relevant to multiple sections of your site, there’s no harm in linking to it more than once.

Just make sure the links are placed naturally and helpfully, rather than spamming your visitors with repetitive links.

Should I use the same anchor text for all internal links?

Variety is the spice of life – and of internal linking! While it can be tempting to use the same anchor text over and over again, mixing things up with different descriptive phrases can make your links more engaging and informative.

Just make sure your anchor text accurately reflects the content of the page you’re linking to.

Can I use images as internal links?

Absolutely! Using images as internal links can be a great way to add visual interest and break up the text on your page.

Just make sure you include descriptive alt text so that search engines and screen readers can understand what the image is about.

Is there such a thing as too much internal linking?

Like all good things in life, internal linking should be done in moderation.

Too many links can overwhelm your visitors and make your page look spammy.

Plus, search engines may view excessive internal linking as manipulative and potentially harmful to your site’s ranking.

How often should I update my internal links?

It’s a good idea to periodically review and update your internal links to ensure they’re still relevant and helpful to your visitors.

Depending on the size and complexity of your site, this could be done on a monthly, quarterly, or annual basis.

Just don’t neglect your internal linking strategy altogether – it’s like neglecting your garden, and nobody wants to visit a neglected garden.

Can internal linking help with mobile optimisation?


Mobile users often have different browsing habits and needs than desktop users, so it’s important to create a mobile-friendly internal linking strategy that takes those differences into account.

Make sure your links are easy to tap on a small screen, and that your site navigation is streamlined and intuitive.

How do I know if my internal linking strategy is working?

By tracking your website’s click-through rates, bounce rates, and other key metrics, you can get a sense of whether your internal linking strategy is effectively guiding your visitors through your site and encouraging them to take action.

Tools like Google Analytics, Ahrefs, and SEM Rush can provide invaluable insights into how your internal links are performing. Just don’t get too obsessed with the numbers.

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