By securing high-quality backlinks from credible sources, off-page SEO contributes to improved search engine rankings. These backlinks signal to search engines that your website is authoritative and relevant.
Engaging in off-page strategies like social media interactions, influencer collaborations, and guest posting exposes your website to a wider online audience. This extended visibility can attract more targeted traffic.
Credibility and Trust
Establishing connections with respected websites through backlinks enhances your site’s credibility and builds trust with both users and search engines, helping earn the confidence of new visitors.
Diversified Traffic Streams
Off-page efforts diversify traffic origins, encompassing platforms like social media, forums, and referrals. This diversity safeguards your website from sudden search algorithm changes.
What is off-page SEO?
Off-page search engine optimisation is the use outside the site to impact the ranking of search engines. These also include several basic SEO aspects that are vital to ranking websites for search engines and without off-page SEO your SEO efforts might be limited.
Off-page SEO factors involve improving the visibility in the search engine results pages by performing link outreach and getting linked to naturally, as it can be a huge factor in deciding where you’re website ranks. The more mentions you have on other websites (that is high-quality websites, not just any, they have to be trusted and get a good level of traffic). Usually, this is achieved when other sites are reputable online sources such as websites or people that are linking directly or promoting your site to your site and proving the quality.
Why is off-page SEO important?
Every business wants higher search rankings. Off-page SEO involves other websites that talk about, link to, or share your content. While search algorithms and ranking factors continue to change, most people in SEO believe that relevance, confidence, and authority afforded by an effective online search engine optimisation campaign still have a significant effect on ranking a site.
Although we do not have any knowledge about the exact algorithm used by Google to rank a given content, Google has revealed that off-site SEO factors can carry more than 50% of ranking factor weights, which is quite a lot.
Techniques can work for nationwide campaigns and for local SEO strategies to help gain more traction in the local area, this is especially good for service-based businesses that are selling to people within a certain proximity to them.
Off page SEO includes:
Broken Link Building
What is link building?
Link building is the process of building links to your website. There’s a big difference between what is seen as valuable links and spammy links, however, for link building to be successful you have to be getting links from high-quality websites. What this does is help your website become more relevant in that niche and become a player.
Build high-quality links
You need to find websites in your niche to link to you. Things like the amount of traffic, the domain authority and the backlinks profile of the website should be checked to ensure they are a match and will help your SEO and boost rankings.
What are broken links?
Broken links can be on your website or another. In link building, broken backlinks are links that point to competitors however that page or that website no longer exists. This presents a great opportunity for your website to help out and fill the void.
Link to other websites
One thing many website owners don’t do is place links to other websites in their content. Linking to other websites in your niche to content that you’re audience finds useful can be beneficial just don’t forget to make it a no follow link.
Non-link-related off-site SEO
While earning links from external websites is the most commonly practised strategy, almost any activity requires it. The following are examples of websites that you can access through your website.
A good SEO strategy improves your search ranking on Google. Some people think being active on social media can help and be a ranking signal, which in our opinion, having social media profiles that you’re active on can help the search engines see your website as a genuine business.
What types of services are included in our off-page SEO services?
We outreach to bloggers in your niche to help get your website more exposure which helps to get your content in front of your audience.
Create e-commerce content that goes viral with the content promotion services offered here. We handle all aspects of advertising campaigns to individually targeted campaigns.
Receive comprehensive link analysis from our SEO experts. Find out why we are working to increase the quality of the search results of Google and other search engines.
Invest in your future by creating original content that attracts links and social shares. The theaward-winning team has a broad portfolio of work on websites including blogs, infographics, guide books and many other projects.
Get maximum return on investment in online marketing through professional networking. We’ll work with trusted bloggers, journalists and others to build a strong reputation for our content so that you get the coverage you need faster.
Link disavows means we tell Google not to count those links as part of your backlink profile. Our SEO team can deactivate unnatural links and provide you with a clean backlink profile with less spam.
Preparing a Site/Page for Link Building
Google’s website remains incredibly useful with links. Google cannot determine the worth and quality of any page with no links. Site owners sometimes fend off the idea of starting the linking process.
This must also be the priority because preparing an internet site makes sure that you pay attention to the link you are putting on the site.
Lay out your internal pages
Optimising internal pages can significantly improve your rankings but also making your content better will help you to attract more natural backlinks, which makes the whole process much easier.
Prepare your content
The on-page SEO of a web page must be effective and set up correctly. If your website isn’t correctly set up for the on-page SEO, you’ll struggle to get the benefits.
Provide value for user
The whole point of link building involves both parties getting value. If there’s no benefit to the other party they aren’t going to link to you. Think of ways to provide value for all parties involved.
How to avoid Google penalties when link building?
Backlinks play an extremely important role – particularly in maintaining rank. Of course, we cannot talk about SEO off-site without discussing Google’s disciplinary measures or illegal websites. In fact, links have a significant impact on search performance, whether better or worse.
Create content and optimise for the user first
When creating content, it’s important that you put the user first and don’t write for the search engines. Focusing on the search engines can lead to keyword stuffing and make your content less friendly to the user.
If your website has a lot of thin content this can see you get penalised but that’s better than having duplicate content which is available elsewhere on the web. You want to use engaging visuals too.
Diversify Anchor Texts
After analysing all the backlinking sources you’ll need to diversify your anchor text. Then use other keywords such as brand name or generic phrases for Google to see your hyperlinks as genuine rather than manipulative.
You want your backlink profile to be natural, this means any method of trying to gain the system by using the same keywords over and over for your backlinks doesn’t look natural and can get you penalised. We like to use at least 70% of the anchor text as the brand name, as this is natural.
Get proactive on social media
Let’s be honest, social media is a bit cringe but you need to play the game. Plus, it doesn’t even have to cost that much, you can easily find social media management plans for around £500 which will give your business more credibility.
Getting on Social media, people believe can help create social signals which act as a ranking factor, but this is debatable. Nevertheless though, having a presence on social is important. Contrary to what you may believe, getting on social media isn’t about going viral.
Very little of the content goes viral, your main aim should be to create a clear and concise message, whilst branding it effectively to show the world what you’re about
Share your content
Get your content seen by more eyes by sharing it on social media. High-quality content can easily be broken down into smaller easier to digest social media posts to help get your audience’s attention.
Builds brand credibility
Having a presence on social media will be included in the search results when people are searching for your brand. Plus, it shows you are a real business, especially if you’re posting regularly.
More backlink chances
When you’re posting on social media more, there’s more chance people will see your content, find it useful and engage with it. If they find it useful, they are more likely to link to it from their own website.
Entice more people to leave reviews
Reviews are incredibly important for transparency and social proof. The truth is most people will only leave reviews on negative experiences, which if you’re not actively encouraging the people who have positive experiences can leave your reviews not truly reflecting your service.
If you’ve got a Google My Business profile, this is a great place to get reviews. This will help improve your local SEO by making your page more trustworthy.
The more reviews you get the more likely it is people will see them in the search engines. This helps improve trust in your business especially if your competitors don’t have that many.
Helps local SEO
Having more reviews on your GMB profile can help your website appear more in the search engines for local results. This is especially useful for smaller websites operating in local areas.
Once people see your reviews and click on your website they are more likely to have a positive image of your brand. Show them off on your website too, so everybody knows.