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--- CASE STUDY

TOWN SQUARE
INVEST

Branding / E-Commerce

Activities

  • Branding
  • UX/UI Design
  • SEO

Client

Town Square Invest

Year

2020 – Present

About.

Town Square Invest are a property consultancy business selling investment properties around the UK. Focused on buy to let in high yielding areas, including residential and student properties.

The mission.

We’re very lucky that Town Square Invest have a creative director who focuses the design and the development on the website. Having a great website puts you in the the best position to get started.

A great website just on it’s own won’t do a lot for your SEO but it will help aid the user experience of the site. When you use contrasting colours it helps alot to draw the eyes to different areas and you can help push people in the direction that you want them to go.

Building the concept

The property investment sector is full of companies selling similar products. Town Square Invest’s ability to select only the best properties help us to market their website easier. From the home page it’s got a very modern look and navigation is simple making it easier for each visitor to find what they are looking for.

We wanted to position TSI as an authority in the industry. They have over 30 years experience in the property market so we wanted this to shine through in all marketing materials.

We looked at the competitors and noticed particular thing in common all the best property investment websites which helps us direct where TSI going with more clarity.

The first six months have been all about establishing the website in Google and building up impressions. The content strategy will be on going for the next years to help maximise the benefits of SEO.

Impressive result.

Six months (currently August 2021) after going live we’re reaching new record impressions on a weekly basis. A few clicks short of 1,500 we’ve managed to get a brand new site recognised by Google and starting to rank for the long tail keywords we’re aiming for and growing to capture the more competitive keywords over the next 12 months.

Fonts / Typography
Proxima-Nova
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Color Palette
Come First

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BRANDING / WEB DESIGN
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