PPC Management services

Attract more leads and grow your business with ppc campaigns

Businesses around the UK are using ppc management services to take their business to new levels. Get your brand seen by your audience fast and effectively with pay per click, be placed where your audience will see you entice them to your offer.

Stop losing visitors to your competition and create a PPC strategy now

Your competitors are probably already using paid search, and this is helping them to grow. Choose our ppc management services now to get seen.

SEO vs PPC: Which to choose?

SEO is slow, and PPC is Speedy. Both can be incredible for your business, but it’s imperative that you understand who your target market is.

Undertake analysis of your target audiences online activities to help guide your campaign.

Search engine optimisation.

What are the benefits of SEO?

  1. Search engines give you leads for free*
  2. Increase brand awareness
  3. Grow your email list

What are the drawbacks to SEO?

  1. SEO is slow
  2. SERPs can be unpredictable

Everybody wants to be at the top, but these spots are reserved for the websites that:

  • Have great content
  • Strong backlink profile
  • Good user engagement

At the moment, this probably isn’t you. With brand new websites, SEO is almost impossible. Google won’t show you in decent positions because they don’t trust your website.

Googles reason for existing is to provide you with the best quality information and satisfy your need.

Trust plays a large part in SEO, a website can have great content, but without backlinks pointing to those pages or related pages, you’ll find progress is slow.

One thing website owners often overlook is brand mentions, which can significantly affect your overall search rankings. When more people search for your brand than others, Google will know this and reward you accordingly.

Speed up the growth of your brand with our PPC Management Agency

Everything online keeps on growing, and your website needs to grow too. Business owners are still struggling to adjust to the digital age and failing to reap the rewards of the PPC market.

Disclaimer: PPC marketing isn’t a guarantee to get your business flying. Often in the short term, there’s a period of warming up the campaign, A/B testing and more to help narrow down your target market.

Make the step to social media marketing. 

Social media isn’t just huge, and it’s gigantic. The internet keeps growing year on year, along with social media platforms where your audience is actively hanging out. In 2021 people will be glued to their social platforms.

Where could your audience be hanging out online?

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • TikTok
  • Youtube

Suppose you build a business. Social media marketing campaigns can be great for your business. But it can be tricky for new companies to navigate the social landscape.

Social media companies are starting to launch ad regulations which mean businesses like yours need to pay more to get seen. The rules make it harder to build and scale your campaigns, so you need professionals to handle them for you.

Use PPC marketing to drive sales.

Here at Klub Clicks, we can informally talk about your pay per click campaign, how we can set things up and how we can take things forward and help you achieve your goals. Take a moment to learn what PPC is, the ins and outs and see if it’s the right choice for your business.

So, what’s Pay Per Click and how does it work?

Turbocharge your business with PPC campaigns

Here at Klub Clicks, our PPC team is passionate about increasing clicks to your brand. We use a variety of methods to drive more traffic to our clients.

What is PPC?

Pay per click marketing is exactly how it sounds. You pay for each click you receive from the platform you’re advertising on.  Strategically place your ads on multiple online platforms to get your products and services seen by your target audience.

Your brand is displayed immediately ( well, once it’s been reviewed and accepted, which is usually fast) to specific audience segments.

You’ll enter details and be shown click estimates and click costs, which you can use to create your PPC campaign. You can find pay per click ads anywhere on the internet where’s there are large audiences.

How many types of different PPC Ads?

There’s a variety of PPC type ads you can use for your campaign. You are finding the most appropriate platform and strategising your ads to boost your online presence and is vital.

These are the most common types and the ones we specialise in.

Search Ads

Search advertising is probably the one you are most familiar with. People are already searching for your products, so why not elevate your brand and get it seen.

These types of ads are great for promoting new businesses and promotions in the short term.

Display Ads

Display ads are highly effective at targetting your audience. Think of websites like Youtube where we can use high-quality images, videos and text to capture the users’ attention and focus on your brand.

Social Ads

Scrolling… you see pictures of your friends, some parties, some holidays and a load of Ads.

Quickly target the customers you want by hobbies, interests, age, and more to get your ads delivered to the people most likely to be interested.

We want to help make your ads stick out. The ones that get in peoples minds provokes curiosity and encourages people to click through to your offer. You can place ads on various Social networks, Facebook, Instagram, TikTok, whichever social platform is the best suited for you.

Remarketing Ads

Many businesses don’t market their ads which is a huge mistake. Remarketing or retargeting means they’ve already seen your message. Now you just want to remind them and keep them fresh in your memory.

What’s more, is that retargeting is cheaper, and this is because there’s lower competition. We can even use intelligent PPC ads, which helps fine-tune your campaign automatically, getting you the most exposure possible.

  • Google Display network – includes properties like Gmail & Youtube.

Bing Ads – this allows your audience to purchase ads on both Bing & Yahoo’s network of websites

Google Shopping Ads

Searching for a product on Google and boom, at the top, out of now where some products perfect for you pop up.

Well, there is not out of nowhere. They are specifically targeted ads based on your search, which is perfect for eCommerce websites.

Appearing in a carousel, it’s much easier to search for what you’re looking for. It also shows the prices, so you have a great chance to draw people in.

In-stream Ads

You know those highly annoying Youtube ads that play halfway through your favourite songs. These are what are known as In-stream ads (Facebook has also joined the party with instream ads.

So they are youtube ads that can be incredible for connecting with your target audience. We don’t know about you, but with us, we search for, say, SEO tools and then just like magic (it’s not magic, it’s targetting marketing), we’re being shown adverts about SEO tools.

Youtube ads can be displayed in the search results, before/during/after a video is played, and on Youtube’s partners, so they are an excellent opportunity to be seen if your target market hangs out on Facebook.

Gmail Sponsored Promotions (GSP)

You have a new G-Mail message. You’ve also probably got two adverts sitting at the top of your inbox, proudly displaying a business who’ve you’ve got an interest in the offer.

GSP’s are a great way to drive more traffic to your website, which gives the user the ability to call you. These types of ads are great for local based service businesses.

Local Services Ads

These Ads are for limited professions, for example, local locksmiths, plumbers and electricians. Local service ads are different from other PPC forms because they are based on a pay per lead model instead of just paying for the click.

We help target your demographic in your local service area to get you more leads and more visibility in your local market.

Amazon PPC Ads

Becoming more and more popular, advertising on Amazon can help drive more sales for your business. Get your brand found at the top of product pages and other key locations.

How Does PPC Marketing Work?

PPC marketing is a marketing tactic that is based on keywords. You select the keywords you want based on search volumes, click costs, how competitive they are.

PPC advertising is a keyword-based marketing technique.  The more advertisers are competing for the same keyword, the higher the keyword price. Services like Adwords assign values to different search terms.

Each search term/phrase then has a score showing;

  • Search volume
  • How difficult it is
  • How much competition do you face

Who decides which ads get shown?

In most cases, an Ad auction determines which websites get shown and which do not. It’s an automated process that the search engines use, which helps narrow down how relevant the website is.

What’s a Quality Score, and how does it affect my ads?

The quality score determines how strong your ad is according to several factors

  • demographics
  • include relevant keywords
  • high click-through rates

Why PPC Management Works For Your Business

Find customers and increase brand awareness with PPC.

Pay per click advertising, it’s one of the most powerful digital marketing strategies. Fine-tuning your Ads is a compelling digital marketing strategy to increase your conversions and maximise your ROI.

What are the benefits of PPC advertising?

Paid campaigns can be a great way to get some instant traction. We focus on keyword research using key metric, how we can create the best ad copy to create ads.

Low Barrier to Entry

It’s so easy to get started with Pay Per Click. You can either do the ads yourself or take advantage of a company like ours PPC management services.

Improved Brand Visibility

Do you know about the rule of seven? The rule of seven states that a customer needs to see your brand around seven times before trusting it.

PPC can help reinforce your brands’ image upon your target market. Getting awareness of your business is the first part of building a brand.ge or Ad test, whereas Group B will see a different version.

Granular Targeting

The best marketing tactics focus on segments. Your PPC campaign can focus on specific audiences, segmenting them up by:

  • Age
  • Age Group
  • Gender
  • Location

Rapid Results

The biggest win with PPC ad services is rapid results. It’s possible to see results the very next day after launching your campaign.

We need to evaluate your audience and perform research to have the best possible chance of reaching your target audience.

Remember, there’s always warming up period for a PPC campaign.

Quick Experimentation

Experimenting is the key to fine-tuning your PPC campaign. When A/B testing, you have two different pages that people will click on from the Ad. So group A will see one version of a page or Ad test, whereas Group B will see a different version.

How can A/B testing turbocharge your campaigns?

Randomly running ads isn’t the most effective way of performing PPC. You want to be continually testing your Ads making sure they are converting at the highest rates possible.

One-time Campaign Promotions

One thing that discourages many companies about PPC is that they think they need to perform it. One of the biggest benefits of pay per click services is that it allows your business to perform short cycles of ads.

Immediate and consistent traffic

Whereas with SEO, there’s a waiting period, PPC gives your business both immediate and consistent traffic. Enhance your brand, communicate your message to your audience quickly and effectively, and drive traffic to your product/services page. It’s the quickest way to drive traffic to your website.

PPC across multiple channels

Use a variety of online platforms to get your paid ads out to the most relevant audience.

Trackable data

Google Analytics automatically tracks metrics like clicks, view impressions and conversions. This helps you keep track and maximise your chances of progressing.

Highly customised Ads

Get ahead of your competition with fully bespoke ads. We create campaigns that are thoroughly researched and organised to help increase your return on Ad spend.

We have access to various data that helps us tailor your ads even more effectively for your website.

Select every aspect of your campaign, including the keywords, where it’s the place and the type of audience to target.  Ready to launch your PPC SEM campaign?

What is Search Engine Marketing?

Instantly find your target market.

Search engine marketing is one of the hottest topics in marketing right now, and it’s all about traffic and conversions. Never before has it been this efficient and straightforward to find your target audience online.

The search engines include organic results, but if you pay, you can thrust your business right to the top, making you instantly stand out and become more visible to people who are interested in your product.

With more and more shoppers online than ever before, it’s the perfect time to dive in and see how SEM can take your business forward.

How Does SEM Work?

Search engines don’t just randomly show websites, and they use a range of algorithms that help identify which results to offer once a search has occurred.

With paid Ads, they show at the top, to the side or at the bottom of SERPs as sponsored ads.

To get your business showing up in the paid results we;

  • Perform keyword research
  • Identify what locations to target,
  • Calculate the price of the cost per click
  • Optimise text for Ads

Search engines utilise algorithms to provide the most relevant search results based on that individual user.

Then you’ve got the paid ads that can appear anywhere alongside the SERPS.

Why is SEM so important in Digital Marketing?

Because it gets you found fast, PPC services can work wonders if done correctly.

PPC makes it simple to:

  • Quickly reach target customers
  • Improve website traffic
  • Increase awareness for your brand
  • Appear alongside competitor searches
  • Receive better quality leads

Why Pay Per Click Advertising is the suitable investment for your business

Connect with your target market with laser-focused PPC Ads

  1. 41% of clicks in Google Search go to the top three sponsored ads (wordstream)
  2. Paid advertising returns $2 for every $1 spent
  3. Users are 50% more likely to purchase through paid ads than organic results.

Reach Your TargetAudience With PPC Ads That Convert

People love shopping online.

A 2018 study by Statista investigated our shopping habits online.

  • 20% shop once a week
  • 24% once every two weeks
  • 31% once a month
  • 15% around three/four times per quarter
  • 10% once every three months

With more websites and eCommerce channels popping up every year ow it’s time to maximise PPC services and put your products in front of billions.

Now is the best time to start with PPC. Here at Klub Clicks, we’re looking forward to talking to you about your project and how we can help take your business forward.

Target Marketing: What do you need to know?

Laser focus is crucial in marketing. Targeting customers who aren’t likely to be interested in your product/service is a waste of time.

When marketing, you need to look at your target market;

  • Geographic
  • Sociographic
  • Psychographic
  • Behavioural
  • Demographic

Geographic marketing

Geographic marketing is the strategy of marketing where the marketers focus on geographic factors, such as region, area, country, continent or city, to reach the desired target market.

Marketers have recognised geographic marketing or localisation since the early ’90s because many products are preferred for their country-specific features and adaptations. For example, German cars have different attributes than American ones.

What are the benefits of Geographic Marketing?

The main benefit of geographic marketing is that it allows marketers to make their products more suitable for specific customers’ needs.

For example, they can design their products according to local weather conditions or the unique tastes of specific regions.

Also, geographic marketing allows companies to reduce costs by limiting sales to a specific country or a small group of countries.

What are the costs of Geographic Marketing?

A significant disadvantage of geographic marketing is that when targeting a particular region, marketers may lose inefficiency because they can’t use a single strategy for the entire world.

In addition, there is also an administrative burden in managing different advertising strategies for various regions and many times. This strategy is less desirable due to the cultural differences across countries.

Sociographic marketing

Sociographic marketing is the strategy of marketing that examines prevalent demographic factors such as age, gender, race or social class to reach target customers. In addition to demographics, marketers may also consider different types of consumers by creating segments based on their behaviours and interests. For example, sociographic marketing can help marketers reach male consumers through sporting events or shows more likely to attract men.

What are the benefits of Sociographic marketing?

The main benefit of sociographic marketing is that it allows marketers to make their products more suitable for specific customers’ needs. It also allows marketers to create stronger bonds with potential customers by developing new products according to their needs and interests.

What are the costs of Sociographic marketing?

There is no set standard to define sociographic segmentation because it depends on the desired targeted group. In addition, marketers must know their target market behaviours and preferences to make better decisions about designing products for specific customers’ needs. In conclusion, both geographic and sociographic marketing strategies are very effective in reaching desired customers.

However, both of these strategies must be tailored according to specific market conditions and customer demographics.

Psychographic marketing

Psychographic marketing is a form of marketing that examines consumers’ behaviours, interests and opinions. In other words, marketers try to understand their customers’ psychological backgrounds to influence their purchasing decisions. For example, they use different methods such as surveys or social media analysis for this purpose.

In general, psychographics divides the market into broad classes according to interests, lifestyle and opinions.

What are the benefits of Psychographic marketing?

The main benefit of psychographic marketing is that it allows marketers to create better relationships with customers by understanding their interests and expectations more personally. In addition, this form of marketing also helps companies develop new products according to different market segments’ needs.

What are the costs of Psychographic marketing?

Psychographic segmentation is more subjective than other types of marketing because there is no set standard for this type of analysis. Therefore, results can vary greatly depending on marketers’ preferences. Marketers must have strong research skills to create a reliable psychographic segmentation model. Hence, to succeed in psychographic marketing, marketers need strong research skills and significant marketing knowledge.

Demographic marketing 

Demographic marketing focuses on the audience’s demographic factors such as their age, gender, income level, and education to influence their purchasing decisions.

In general, companies try to understand different customer groups by focusing on their values and motivations. Using this information helps companies advertise according to potential buyers’ preferences and needs.

What are the benefits of Demographic marketing?

Demographic segmentation is a widely used form of market segmentation, and it can help marketers identify different groups’ needs and preferences based on their age, gender or income level. Furthermore, it helps companies to optimise price ranges according to different customer segments. In addition, this approach allows companies to design their products according to other customer groups’ needs.

What are the costs of Demographic marketing?

One of the main disadvantages of demographic marketing is that it can be seen as too general for precise targeting. For instance, when marketers focus on customers’ age, they ignore other factors like income or education level. Furthermore, this approach does not allow marketers to consider non-demographic factors such as personality, values or motivations.

Example of Search Ad Networks

Google Adwords –

  • Google Search Network – search-related website
  • Google Display network – includes properties like Gmail & Youtube.

Bing Ads – this allows your audience to purchase ads on both Bing & Yahoo’s network of websites

ppc management services FAQs

Are you a google premier partner?

No, not yet.

We’re new to digital marketing, are PPC ads right for us?

Do we get an dedicated account manager?

Yes, all ad campaigns are given a dedicated account manager.

Example of Search Ad Networks

Google Adwords –

  • Google Search Network – search-related website
  • Google Display network – includes properties like Gmail & Youtube.

Bing Ads – this allows your audience to purchase ads on both Bing & Yahoo’s network of websites

ppc management services FAQs

Are you a google premier partner?

No, not yet.

We’re new to digital marketing, are PPC ads right for us?

Do we get an dedicated account manager?

Yes, all ad campaigns are given a dedicated account manager.

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