April 16, 2022 Mark Acornley

How to do SEO for a small business

For a small business, it is vital to raise brand awareness and visibility.

Search engine optimisation (SEO) is a strategy used to improve website rankings in search engine results. While SEO can deliver outstanding results, it requires considerable capital investment.

A few hacks are now available which will assist you with this time-consuming task. We want you to check some good SEO tips to increase the growth of your company.

Search engine optimisation or SEO is a marketing strategy to enhance the ranking of your company in a search engine.

With no optimisation, small companies cannot rank on the Google Search Engine. Small businesses are not using SEO to its full extent. SEO is simple to implement and affordable to use.

This generates positive results over the long term. We surveyed 501 small business owners focusing on increasing organic traffic on search terms surveyed 45% of them had an SEO strategy in place.

SEO is key to achieving the success of small businesses. Online search has become a driving force for both B2B and B2C companies.

What is local SEO for small businesses?

Local SEO is an aspect of Search Engine Optimisation and aims at increasing the SEO of an organisation.

The goal is to increase the visibility of your website and to be at the top of the search results when looking for a “near-us” question or other locally related queries.

For instance, you have probably always searched online for services or related things in your local region twice a year or maybe even once this month.

The most effective SEO approach in your location is to increase your business visibility in local searches when there are geographical restrictions affecting your area. For example, you might have typed “Mediterranean restaurants near me,” or” dog walkers in your city” into your search visibility.

Although we don’t recommend offering cash rewards for these reviews this kind of reward will always work more effectively for customers than a product or service.

Be careful when it comes to acquiring this review, however. There are ways Google can make them seem less intimidating to people.

Ultimately you can make sure you have honest people who have honest reviews of your business. with changes in your company’s size.

If you’re a small business, your website must be set up for SEO. Having an SEO-friendly website will make generating traffic so much simpler and help your website increase organic visibility.

But what do you do when you don’t know what to do?

SEO isn’t easy but it’s simple.

Think about it, Google wants to show the best results for its users.

If you have a website full of content about a certain topic, there’s only so long the search engines can ignore you.

What kind of small businesses need SEO?

Small businesses in every kind and industry can benefit from effective local search strategies for small businesses.

Many types of businesses can benefit the best from local SEO: Small businesses with a local market can gain the maximum from local SEO.

Local searching is the most useful tool in helping businesses find the right customers.

Medical Services

Doctors’ offices, dental practices and others offering medical services can greatly benefit from effective local search strategies for small businesses.

Another often-ignored aspect of health marketing is blogging. Blogging is creating content which adds value and perspectives to our readers’ views.

You also get the bonus of showing up on more search results and enjoying higher SEO rankings for keywords you may not know about.

Get your clinic in the picture with local SEO and local search methods.

If you blog about symptoms or treatments that are relevant to what you are experiencing your brand awareness will increase.


The hospitality industry enjoys local SEO more in recent times than any other industry.

You can also leverage online directories such as Yelp Tripadvisor and many other local websites that help you learn about restaurants.

Similar to lawyers, positive reviews are really important to increase your credibility.

Our mission is to service the region you want us to be in. You can also make your customers feel safer with your contact information displayed on your site.

Assuming that your brand awareness is high the best way is to appear in Google search results when your customers search for your niche.


Using local SEO services can help increase law firm search rankings and the Internet presence.

This is imperative that you focus on gathering online reviews particularly if you have multiple locations.

Digital marketing will enable you to connect with your local audience helping you to obtain local leads through your website.

People are looking for information such as phone numbers, reviews and more to ensure you’re a legitimate business.

Estate agents

Small commercial estate agents need to play better with digital advertising.

For example, they can create web pages targeted at specific local markets or try to rank for keywords including names of the smallest neighbourhoods within a region.

Since the real estate industry is highly competitive it is always helpful to put each effort into rankings for local search.

For example, write blogs that are dedicated to these areas and present yourself as a professional expert in those neighbourhoods.


Where do people search for a plumber after a pipe has burst?

That’s right, probably Google.

Once you have adapted to the above tactics you can increase your web traffic and encourage customers to contact you and do business with you.

Get a high conversion rate by focusing on your profile, being listed for several search engines, building local links on your website, being optimised for Google Maps and having high-quality content.

Here are 21 SEO strategies to turbocharge your small businesses’ SEO

Your website needs to be set up for SEO. This can be done in various ways.

For your website, you need to think about how you can:

  • Structure of the website: The structure of the website should be the focus at first. Designing a simple structure where no pages are more than three clicks away is what to aim for.
  • Structure the URLs: structure the URLs in an SEO-friendly way which are short and includes a keyword, (ideally don’t use stop words).

Then for the pages you need to pay attention to:

  • Page titles: A strong SEO ranking factor. You want the page titles under 65 characters but make them snappy so they can attract clicks
  • Meta descriptions: Works with the page title. Not an SEO ranking factor but a great meta description will help improve clickthrough rates helping your website rank higher
  • Heading tags: the heading tags are important to show structure to the user and the search engines making your content clearer and more engaging
  • On-page content: how’s the content compared to the websites in the search results? You need to optimise content without over-optimising it.
  • Internal linking: internal linking helps users find content and for the search engines it helps your website to build topical authority
  • External linking: Lots of websites don’t want to but linking out to other websites in your niche that offer value to their readers can be positive for your search engine rankings.
  • Images: Don’t forget to optimise your images for SEO. You want lightweight images with a keyword in the file name and a keyword in the Alt text.

Find keywords to target

Keyword research is quite simple on the surface.

There are lots of keyword research tools that you can use to help find them but you’ve got to look at not just the keywords but the user’s search intention behind them.

For smaller businesses that are operating in a local area, you’ll want to target local users, meaning local keywords.

The first step is to find a tool like a Google keyword planner or sem rush and use the “seed keyword” to help generate more ideas

Create a keyword strategy

It’s all well and good knowing which keywords you want to go after but how do you use them?

  • In your page titles
  • In meta descriptions
  • In the first 100 words of the content
  • In the URL (with no stop words)
  • For internal linking
  • Alt text
  • Image file names

These are all important areas where you want to use your keywords to show more relevancy to the search engines

Focus on long tail keywords at first

For small businesses and new websites especially, it’s all about targeting long-tail keywords.

These are the keywords that have three or more words in them and they are much easier to target in the beginning.

If you’re going straight for the head terms, you’ll find that you’re site likely just won’t rank.

Look at the competition

Using SEO tools can help identify a lot about a competitor’s SEO strategy.

You can use screaming frog to check out the website structure, titles tags and meta descriptions tools like SEM Rush and Ahrefs

  • What keywords are they ranking for?
  • Which keywords bring them the most traffic?
  • Where do they get their backlinks from?
  • What’s their content like?

You want to have about five competitors that you can compare your site with.

Set up Google Analytics and Google Search Console

If you haven’t already, these two tools are incredibly important.

GSC helps to show information about which pages are indexed in the search engines, what keywords you’re ranking for and a lot more.

Google Analytics helps you to understand how users are interacting with your website, for example how long they stay on certain pages and how many pages the average user is viewing.

How to check your web pages are indexed in the search engines

There are two ways, you can use GSC to see which pages are indexed or not or you can just go over to Google and type in the following, replacing our domain with yours.


Then hit the search button, this will tell you how many web pages you’ve got indexed in Google.

Make your website mobile-friendly

Small companies can easily upgrade website content to be mobile-friendly. Google introduced new mobile indexing on the site in July 2019.

Small businesses using SEO have invested in smartphone-friendly websites. Search engine testing lets you evaluate whether your website is properly optimised on mobile using its Mobile Tests.

Create video content

Videos will contribute 82% of Internet traffic by 2023. Google has even added videos that answer search queries.

Your videos must be clear about what they are all about.

You can outline all the steps or information mentioned in the video in your text reference. In addition, you must use relevant keywords in your video meta descriptions and titles.

You can also include transcripts from your video. Likewise, you should add captions to the videos.

Ratings and reviews

A Google My Business profile is an easy way for someone else to leave reviews for you. If you have a well-paid website, your site will get the most attention the next time.

If you receive a negative review you should respond by solving the problem of your clients. A negative review isn’t always bad, if you can address the problem and highlight how you will fix it, potential customers will likely be impressed.

Focus on technical SEO

Technical SEO is the process of optimising the structure of your website pages to allow crawlers to “read” and index your site accurately.

Ahrefs has an SEO audit tool that helps identify weaknesses in websites and tells you the correct way to fix them.

Some problems are better left to engineering – like updating security and encryption protocols and speed optimisation of website pages and data structuring.

If you’re not good at engineering you should try. There will be tools to make this easier to understand.

Focus on local SEO

Currently, Google prioritises local options in the search. Small business is boosting local SEO results.

The most important thing in any local search for SEO is to build their profile on Google. Yelp TripAdvisor and Yellow Pages offer business registration online, which exposes you to new audiences.

The amount of effort required to achieve this task: is modest.

They all offer ease of access so there are no excuses. The system is simple by offering several platforms. There are no excuses to hesitate. It is very important to utilise the GMB ranking of Google.


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