Increase visibility
Impressions are the number of times your website shows up in the search engine. Clicks is what you want but you have to start somewhere, the more impressions you get, the more your website is being searched.
Target Users
With SEO you can target the users who are most likely to be interested in your product or service. Traffic is great, but if it’s the wrong type, it won’t convert users into paying customers.
Build an e-mail list
When you’re getting traffic to your website, it’s important to fully utilise this. A lot of people won’t buy from you there and then but will be open to signing up to your newsletter if there’s something of value on offer.
We’re here to make SEO more affordable to help your small business thrive
In the early months or years of running a business, it can be difficult to find areas to grow your business. Our affordable SEO services for small businesses help you to gain the traction you need to start building a presence in search engines.
Our ethos is simple, under-promise and over-deliver. Depending on your niche it could take around 6 months to years to rank for your chosen keywords, we provide reliable advice on the best way to move your website forward and start growing traffic
As a small business SEO can help solve the most common problems
SEO (Search Engine Optimisation) can significantly benefit small businesses by addressing various pain points they might face. Here are five common pain points that SEO can help alleviate:
Limited online visibility
Small businesses often struggle to get noticed online due to their limited budgets and resources. SEO techniques, such as keyword optimisation, content creation, and link building, can improve their search engine rankings, making it easier for potential customers to find them.
Low website traffic and lead generation
A lack of website traffic can lead to reduced lead generation and fewer sales opportunities. SEO can increase organic traffic by optimising the website for relevant keywords, improving user experience, and attracting potential customers through search engines.
Difficulty in reaching target audience
Understanding and reaching the target audience can be challenging for small businesses. SEO allows businesses to focus on specific keywords and geographical areas, ensuring that their content and services are seen by the right people who are actively searching for them.
Ineffective content marketing
Creating valuable content is essential for attracting and engaging customers. SEO helps businesses identify relevant topics, optimise content for search engines, and improve its overall visibility, leading to a more effective content marketing strategy.
Competition from larger companies
Small businesses often face tough competition from larger, well-established companies with more substantial marketing budgets. SEO can level the playing field by enabling small businesses to compete for organic search rankings, where they can reach potential customers without spending as much on paid advertising.
Difficulty in measuring marketing ROI:
Small businesses often struggle to track and measure the effectiveness of their marketing efforts, including traditional advertising methods. With SEO, businesses can use various analytics tools to monitor website traffic, keyword rankings, conversion rates, and other key performance indicators (KPIs).
Overcoming Challenges: How SEO Empowers Small Businesses
Small businesses encounter a myriad of challenges on their journey to success, often grappling with limited budgets, fierce competition, and difficulties in gaining online visibility. Consumers turn to search engines to discover products and services, the lack of online presence can be particularly detrimental.
SEO presents an array of tools and strategies that empower small businesses to enhance their online visibility, reach their target audience, and outperform competitors, all within budget constraints. By implementing keyword optimisation, creating valuable content, and improving website user experience, SEO helps businesses rank higher on search engine results pages, driving organic traffic and boosting lead generation.
Step 1: Keyword Research and Competitor Analysis
Begin by conducting thorough keyword research to identify relevant keywords and phrases that potential customers are using to search for products or services similar to yours. Use keyword research tools like Google Keyword Planner or SEMrush to find valuable keywords with a balance of search volume and competition.
Analyse your competitors’ websites to see which keywords they are targeting and how they structure their content. This analysis will provide insights into potential gaps in the market and help you refine your SEO strategy.
Step 2: On-Page Optimisation
Optimise your website’s on-page elements to make it more search engine-friendly. Focus on the following aspects:
- Title tags: Use relevant keywords in your page titles to provide clear context to search engines.
- Meta descriptions: Craft compelling meta descriptions that entice users to click through to your website.
- URL structure: Create user-friendly URLs that include relevant keywords and reflect the page’s content.
- High-quality content: Develop valuable and informative content that incorporates targeted keywords naturally.
Step 3: Technical SEO
Address technical aspects of your website to ensure it is accessible and crawlable by search engines. Technical SEO involves:
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- Optimising site speed: Improve loading times to enhance user experience and search engine rankings.
- Mobile responsiveness: Ensure your website is mobile-friendly, as search engines prioritise mobile-first indexing.
- XML sitemap: Create and submit an XML sitemap to help search engines crawl and index your website efficiently.
- Robots.txt: Set up a robots.txt file to guide search engine crawlers and prevent them from accessing unnecessary pages.
Step 4: Local SEO and Link Building
If your business operates in specific geographical areas, focus on local SEO to reach potential customers nearby. This includes:
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- Creating and optimising a Google My Business profile with accurate business information.
- Acquiring positive online reviews and managing customer feedback.
- Building citations and local business listings on relevant directories.
- Engage in ethical link-building practices to improve your website’s authority and credibility. Reach out to industry partners, local businesses, and industry-specific directories for potential backlink opportunities.
On page Optimisation
Here we focus on your web pages, from the page title and meta description to the way the content is structured and use of keywords throughout. On page SEO can be very powerful in first getting started and setting up your SEO strategy.
Technical SEO
The backend of your website can affect your SEO campaign. If it’s not set up correctly so that search engines can easily crawl and index your content, your website won’t be appearing in the search engines any time soon.
Keyword research
Keyword research lays the foundation to any SEO campaign. The correct keywords have to be targetted for your campaign to be successful. We help to identify keywords competitors are ranking for and others to help you be successful.
Link building
Websites need links to build authority but it can be tricky, especially as new small business to know what type of links you need or where to get them. We help with outreach to find websites who are most likely to link to your business.
Content creation
We help you to create content that helps your website to stick out in the search engines and attracts clicks. Depending on your niche, there will be hundreds if not thousands of topics you can create content about.
Monthly reports
Know exactly what your SEO position is on a monthly basis. Our optimisations will help your website show up more in the search engines and then over time start generating more clicks increasing traffic on a consistent basis.
Dedicated SEO Manager
Here at Klub Clicks, you’ll be given a dedicated manager who will oversee your entire SEO campaign. Whenever you have any questions about the position of direction of your campaign, we’re always here to help.
User Experience
Even great SEO can be undone by poor UX. The hardest part is getting people to your pages, the second hardest is ensuring they stick around, this is done with great copy and shaping the page for maximum user engagement.
Get in touch to improve you small business with SEO
We’re available to chat 9am – 6pm every week day. Contact us using the contact form 24 hours a day and we’ll get back to you as soon as possible.