May 25, 2023 Mark Acornley

18 Types of SEO Clients You’re Likely to Come Across

In the world of search engine optimisation (SEO), clients come in all shapes and sizes.

Each client has unique expectations, challenges, and goals when it comes to optimising their online presence.

Understanding the different types of SEO clients is crucial for digital marketers and SEO professionals to tailor their strategies and provide effective solutions.

The “I Know It All” Client

Some clients believe they have an in-depth understanding of SEO, often overestimating their knowledge.

They may challenge your expertise, question your strategies, and be resistant to suggestions.

When working with these clients, it’s essential to establish yourself as an authority, provide clear explanations, and back up your recommendations with data-driven insights.

The “Get Me to the Top Overnight” Client

These clients often have unrealistic expectations and want immediate results.

They may demand quick fixes and shortcuts to achieve high search engine rankings.

Educating them about the time and effort required for sustainable SEO success is crucial.

Setting realistic goals, outlining a long-term strategy, and emphasising the importance of patience are key in managing their expectations.

The “Budget-Conscious” Client

For clients with limited budgets, it’s important to optimise their resources and focus on cost-effective strategies.

This may involve prioritising high-impact activities, leveraging free SEO tools, and finding creative ways to drive organic traffic within their budget constraints.

The “I Don’t Understand SEO” Client

Some clients have little to no knowledge of SEO and may feel overwhelmed by the technical aspects.

It’s essential to educate and guide these clients through the SEO process, explaining concepts in simple terms, and providing regular progress reports to build trust and transparency.

The “Hands-On” Client

These clients want to be involved in every aspect of the SEO campaign.

While their enthusiasm is commendable, it’s crucial to establish boundaries and clearly define roles.

Regular communication and collaboration can help ensure a productive partnership while maintaining focus on achieving SEO goals.


The “Results-Oriented” Client

Results-oriented clients prioritise outcomes above all else.

They are primarily concerned with metrics such as rankings, organic traffic, and conversions.

Demonstrating ROI through tangible results, clear reporting, and aligning SEO strategies with their business objectives are essential for these clients.

The “Industry Expert” Client

Clients who have extensive knowledge of their industry can be valuable assets.

They understand their target audience, competitive landscape, and industry trends.

Collaborating closely with these clients to leverage their expertise can lead to effective SEO strategies tailored specifically to their industry.

The “Local Business” Client

Local businesses rely heavily on local search visibility.

Understanding the intricacies of local SEO, optimising Google My Business listings, implementing location-based keywords, and building online reviews are crucial for helping local businesses attract nearby customers.

The “E-commerce” Client

E-commerce clients face unique challenges such as managing product catalogues, optimising product pages, and implementing effective site structures.

SEO strategies for e-commerce clients should focus on improving product discoverability, optimising product descriptions, and enhancing the overall user experience.

The “Reputation Management” Client

Clients who need assistance in managing their online reputation require specialised SEO strategies.

This involves monitoring and addressing negative reviews, optimising search results for branded keywords, and implementing proactive reputation management techniques to maintain a positive online image.

The “Multilingual” Client

Clients targeting multiple languages and international markets require multilingual SEO strategies.

This includes optimising content for different languages, implementing hreflang tags, creating localised content, and ensuring proper international SEO practices to reach their target audience effectively.

The “Start-Up” Client

Start-up companies often face unique challenges, including limited resources and fierce competition.

SEO strategies for start-ups should focus on cost-effective tactics, targeted keyword research, leveraging niche markets, and building a strong online presence from the ground up.

The “Agency Hopper” Client

Some clients have a history of frequently changing SEO agencies, which can be a challenge for professionals looking to build long-term relationships.

Building trust, providing consistent results, and demonstrating the value of ongoing SEO efforts are essential for retaining these clients and ensuring their loyalty.

The “Long-Term Partnership” Client

Clients seeking ongoing SEO services value long-term relationships and consistent performance.

Nurturing these partnerships requires open communication, continuous improvement, staying up-to-date with industry trends, and providing proactive recommendations to drive sustained growth.

The “Collaborative” Client

Collaborative clients actively participate in the SEO process and appreciate a partnership approach.

Regular meetings, brainstorming sessions, and involving them in decision-making can foster a sense of ownership and result in innovative strategies that align with their vision and goals.

The “Educated” Client

Some clients have a solid understanding of SEO and are well-versed in industry best practices.

Leveraging their knowledge and expertise can streamline the SEO process, enable more in-depth discussions, and lead to more advanced strategies tailored to their specific needs.

The “Data-Driven” Client

Data-driven clients rely heavily on analytics and metrics to make informed decisions.

Collaborating with these clients involves setting clear objectives, utilising advanced tracking tools, conducting thorough data analysis, and providing actionable insights to drive continuous optimisation.

The “Challenging Industry” Client

Certain industries, such as healthcare or finance, present unique SEO challenges due to strict regulations or high competition.

Tailoring SEO strategies to address industry-specific constraints, conducting thorough competitor analysis, and adopting specialised tactics are key to success in challenging industries.


Understanding the diverse landscape of SEO clients is crucial for digital marketers and SEO professionals.

By recognising the different types of clients and their specific needs, challenges, and goals, professionals can tailor their strategies and provide effective solutions.

Building strong partnerships, setting realistic expectations, and continuously adapting to client requirements are essential for long-term success in the dynamic field of SEO.

SEO Client FAQs

How do I deal with clients who have unrealistic expectations?

It’s important to educate clients about the realities of SEO and set realistic goals from the outset.

Communicate the timeframes, effort, and expected outcomes, and provide regular progress reports to manage their expectations effectively.

What are some effective strategies for managing a limited budget?

Prioritise high-impact SEO activities, focus on cost-effective tactics such as content optimisation and link building, leverage free SEO tools, and consider long-term investment strategies that yield sustainable results.

How can I educate clients who don’t understand SEO?

Simplify complex SEO concepts, use analogies and examples, and provide educational resources such as guides, articles, and videos.

Regularly communicate progress and results to help clients understand the value of SEO.

What are the key factors to consider when optimising for local search?

Optimise Google My Business listing, implement location-based keywords, ensure consistent NAP (Name, Address, Phone) information across online directories, and encourage customer reviews and ratings.

How do I build trust and retain clients who frequently change agencies?

Focus on providing consistent results, communicate effectively, show transparency in reporting, and highlight the value of long-term SEO efforts to build trust.

Regularly showcase the progress and improvements achieved since partnering with your agency, and emphasise the benefits of a stable, long-term SEO strategy.

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