Search engine optimisation (SEO) is the use of optimisation techniques to help a website improve its organic search visibility.
You’ve probably heard about it and wonder what is SEO Consulting?
It’s just one part of digital marketing that business owners can utilise to start generating more traffic to their websites.
Increasing your SEO campaigns has boosted the trust of customers and is often more reliable than paid advertising.
Similarly, a skilled SEO specialist may require years to learn.
What are SEO consultants?
An SEO consultant can help with website improvement projects helping your website to show up more in the SERPs.
Using an SEO consultant is perhaps one of the easiest ways to improve search engine rankings without using the full services of an SEO agency which can cost a lot.
The SEO process is a method of enhancing websites to help searchers understand the information throughout your website.
However, SEO still needs an intensive focus over time to perform properly, especially if your website content is thin and lacking
What do SEO consultants do?
SEO Consulting offers you to pick and choose between SEO services.
Whilst SEO agencies offer a done-for-your package, hiring an SEO consultant company can allow you the flexibility to pick and choose as you go, especially in cases where you can’t invest fully within your team.
SEO experts examine different aspects of company sites, including the inbound links to their web pages.
They can be independent contractors, or they could work for an agency.
SEO consultants can work wherever now, for example, we’re located in Manchester however we can consult on any website throughout the UK or even the world.
Why do I need a good SEO consultant?
SEO is a very popular industry. Search effects are always seen as important for ensuring a successful website.
Organic search results (SEO-based search engines) are trusted results.
Search Engine Marketing can help establish credibility within your industry and see your website become an authority figure.
SEO improves conversion rates. SEO helps in boosting user satisfaction.
SEO practices change continuously.
Think of SEO consultants as caretakers of websites who can show you the best ways to move your website forward, show you which SEO tools your team can benefit from and more.
If you’ve got a website team, including a website designer, developer, graphics and some writers however you’re still not seeing organic traffic increase then using an SEO consultant can be a great way to steer your website in a better direction.
Using an SEO consultant can help your business by:
- Helping with keyword research; Showing your team how to properly conduct keyword research to identify not just keywords with high search volumes but you can find low hanging keywords that can be highly profitable but not so immediately obvious.
- Showing you how to use tools like google analytics; One of the most important aspects is having tools like google analytics and google search console installed on your website to help analyse the data, helping to make better decisions moving forward.
Common SEO consultant duties include
There can be many aspects to an SEO consultant’s job description, however, the most common are listed below.
- Planning the SEO strategy recommendations
- Identify local SEO opportunities
- Implementing the SEO strategy if there’s no in-house team
- Clearly outline key SEO KPIs
- Figure out the average buyer persona for better targeting
- Continuously monitor tools like google analytics and Search console
- Advice your website team about any apparent technical SEO issues
5 Reasons that you need to call an SEO consultant in
If you’re running a business it’s important that you maximise your website, hiring an SEO consultant can help map out your strategy to successful SEO campaign.
Here’s some obvious signs you need to call in a consultant.
Declining Search Engine Visibility
If your business is experiencing a noticeable drop in search engine visibility, it could be a sign that your current SEO strategies are ineffective or outdated.
Seeing your website slipping down the search engine results pages (SERPs) can be disheartening, especially when it means losing potential customers to competitors.
An SEO consultant can conduct a thorough audit of your website and devise a tailored strategy to boost your rankings and regain visibility.
Stagnant Website Traffic
Are you struggling to attract organic traffic to your website despite your best efforts?
A stagnant or plateauing traffic graph can be frustrating, especially when you’ve invested time and resources into your online presence.
An SEO consultant can analyse your traffic patterns, identify areas for improvement, and implement strategies to attract targeted visitors to your site.
Witnessing a surge in traffic and engagement can reignite your enthusiasm for your business’s online growth.
Unsatisfactory Conversion Rates
High website traffic is only valuable if it converts into leads, sales, or other desired actions.
If you’re seeing a high volume of visitors but low conversion rates, it’s a clear indicator that something is amiss.
An SEO consultant can conduct a comprehensive analysis of your website’s user experience, content quality, and conversion funnels to pinpoint barriers to conversion.
Witnessing an improvement in conversion rates can evoke a sense of relief and accomplishment, knowing that your website is effectively turning visitors into customers.
Lack of Online Brand Awareness
Establishing a strong online presence is essential for brand visibility and recognition.
If your business struggles to maintain a consistent online brand presence or fails to capture the attention of your target audience, it may be time to seek help from an SEO consultant.
With their expertise in content optimisation, social media strategy, and online reputation management, an SEO consultant can elevate your brand’s visibility and enhance its reputation.
Witnessing your brand gaining traction and recognition online can evoke feelings of pride and validation, knowing that your business is making a meaningful impact in the digital realm.
Difficulty Keeping Up With Algorithm Changes
The ever-evolving nature of search engine algorithms can pose a significant challenge for business owners attempting to manage their own SEO efforts.
If you find yourself struggling to keep up with the latest algorithm updates or unsure how to adapt your strategies accordingly, it may be time to enlist the expertise of an SEO consultant.
With their finger on the pulse of industry trends and algorithm changes, an SEO consultant can provide invaluable guidance and ensure your strategies remain effective in the face of constant evolution.
Experiencing a sense of relief and reassurance, knowing that your business’s online presence is in capable hands, can be incredibly empowering.
Here’s how to get started finding an SEO consultant
- Assess Your Needs: Determine your specific SEO goals and requirements. Whether it’s improving search engine rankings, increasing website traffic, or enhancing online visibility, clarifying your objectives will help you find the right SEO consultant.
- Research and Shortlist Candidates: Conduct thorough research to identify potential SEO consultants or agencies. Look for professionals with a proven track record of success, positive client testimonials, and expertise in your industry or niche. Create a shortlist of candidates based on their credentials and compatibility with your business needs.
- Request Proposals: Reach out to the shortlisted candidates and request detailed proposals outlining their approach to SEO, strategies they plan to implement, expected outcomes, and pricing structure. Evaluate each proposal carefully, considering factors such as experience, methodology, and alignment with your goals.
- Conduct Interviews: Schedule interviews with the top candidates to further assess their capabilities, communication style, and compatibility with your team. Use this opportunity to ask specific questions about their experience, past successes, and how they plan to address your business’s unique challenges.
- Make an Informed Decision: After thorough evaluation and consideration, select the SEO consultant or agency that best meets your criteria and offers the most comprehensive solution for your business. Establish clear expectations, objectives, and timelines upfront to ensure a successful partnership.