What is SEO consulting?

September 3, 2022
September 3, 2022 Mark Acornley

Search engine optimisation (SEO) is the use of optimisation techniques to help a website improve its organic search visibility.

It’s just one part of digital marketing that business owners can utilise to start generating more traffic to their websites.

Increasing your SEO campaigns has boosted the trust of customers and is often more reliable than paid advertising. Similarly, a skilled SEO specialist may require years to learn.

What are SEO consultants?

An SEO consultant can help with website improvement projects helping your website to show up more in the SERPs.

Using an SEO consultant is perhaps one of the easiest ways to improve search engine rankings without using the full services of an SEO agency which can cost a lot.

The SEO process is a method of enhancing websites to help searchers understand the information throughout your website.

However, SEO still needs an intensive focus over time to perform properly, especially if your website content is thin and lacking

What do SEO consultants do?

SEO Consulting offers you to pick and choose between SEO services.

Whilst SEO agencies offer a done-for-your package, hiring an SEO consultant company can allow you the flexibility to pick and choose as you go, especially in cases where you can’t invest fully within your team.

SEO experts examine different aspects of company sites, including the inbound links to their web pages.

They can be independent contractors, or they could work for an agency.

SEO consultants can work wherever now, for example, we’re located in Manchester however we can consult on any website throughout the UK or even the world.

Why do I need a good SEO consultant?

SEO is a very popular industry. Search effects are always seen as important for ensuring a successful website.

Organic search results (SEO-based search engines) are trusted results.

Search Engine Marketing can help establish credibility within your industry and see your website become an authority figure.

SEO improves conversion rates. SEO helps in boosting user satisfaction.

SEO practices change continuously.

Think of SEO consultants as caretakers of websites who can show you the best ways to move your website forward, show you which SEO tools your team can benefit from and more.

If you’ve got a website team, including a website designer, developer, graphics and some writers however you’re still not seeing organic traffic increase then using an SEO consultant can be a great way to steer your website in a better direction.

Using an SEO consultant can help your business by:

  • Helping with keyword research; Showing your team how to properly conduct keyword research to identify not just keywords with high search volumes but you can find low hanging keywords that can be highly profitable but not so immediately obvious.
  • Showing you how to use tools like google analytics; One of the most important aspects is having tools like google analytics and google search console installed on your website to help analyse the data, helping to make better decisions moving forward.

Common SEO consultant duties include

There can be many aspects to an SEO consultant’s job description, however, the most common are listed below.

  • Planning the SEO strategy recommendations
  • Identify local SEO opportunities
  • Implementing the SEO strategy if there’s no in-house team
  • Clearly outline key SEO KPIs
  • Figure out the average buyer persona for better targeting
  • Continuously monitor tools like google analytics and Search console
  • Advice your website team about any apparent technical SEO issues

How do SEO consulting services work?

SEO consultants help brings clarity to your SEO position.

They will tell you the exact position of your website. In some cases consultants can help with ongoing SEO services, in others they only advise on best practices.

Google acknowledges SEO

Google explains how to make an efficient website by focusing on SEO in its comprehensive guide to SEO. Search Engine Optimisation Services are an essential component of the success of any website.

There are three main aspects of SEO;

  • On page
  • Off-page
  • Technical

What is on-page SEO?

On-page SEO is all that you have control over on the actual page. So consider things like

  • Content
  • Meta tags
  • Images
  • Headings
  • Layout

On-page SEO is perhaps the easiest type as you have full control of it. It’s also the foundation for your SEO. If you get this bit wrong it makes it much more difficult to get more traffic.

It’s important that the copywriting is aimed at your audience and serves its purpose.

What is Off-Site SEO?

  • Link building
  • Brand mentions
  • Social media

Off-page SEO is mainly focused on link building which is the most difficult part of SEO, well it can be. The problem with a lot of websites is that they are just not unique and they have very little value to offer.

Link outreach has a notoriously low percentage of being accepted however this can be improved if you’ve got a great offering.

Think about it, other websites are much less likely to link out to you if your website is purely aimed at selling, to get great SEO you need to be an informer.

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