Your meta description is exactly like a shops display!

Ranking in position 7 on page one isn’t exactly a bad thing, you’ve already got some attention, but there’s more you can do to grab more attention.

Welcome to the meta description!

Think of the meta description as your movie trailer. You’re giving the user a sneak peak at what you’re offering, so you’ve got to make it stand out compared to your competitors.

And length is a big part of this!

Why? Let’s discuss!

What is a meta description?

Simply put, it’s an extended description of the web page.

When users are searching google, they are presented with three things for each website

• The URL
• A Meta Title
• A Meta Description

The Meta Title helps optimise for SEO. Here you want to add your main keyword.

The Meta Description directly has no impact on SEO but indirectly it could be your secret weapon to climbing up the search engines!

Why?

Because it will influence people to either click or to keep on scrolling to the next result!

How long should the meta description be?

You’re given around 160 characters!

Google’s meta description pixel limit typically hovers around 920 pixels for desktop and 680 pixels for mobile.

Keep in mind, though, that the exact cutoff can shift based on the device, browser, or search engine.

Think of it as a flexible canvas—craft your descriptions with care to make every pixel count!

We recommend using around 145 characters.

Sometimes search engines can truncate the results meaning that they cut off the final few letters, so it’s best to chose one which you know will always be shown to the user.

Does the meta description always get shown?

No, not always! We all know Google loves relevance and if you’re meta descriptions are poorly filled out, blank, too short , they may decide to show another meta description which they judge as more relevant

How do you optimise them?

If you’re on a content management system like WordPress it’s really easy to change them.

If you’ve got a bespoke site it’s likely you’ve got a plug-in to do most of the heavy lifting with SEO.

If you can’t find where to edit them, add either Rank Math or Yoast, there will be a simple set up then you’re good to go!

Just head over to the page, click edit and it should all be there for you.

If you’ve got a custom built html website you can go in an edit the individual page, find where it says meta description and replace with your new one.

5 Ways You Can Make Your Meta Descriptions More Effective

Crafting the perfect meta description doesn’t have to be a headache!

Follow these five simple and effective tips to grab attention, spark curiosity, and boost your clicks.

Let’s make every word (and pixel) work!

1. Put the user first and focus on search intent

Think like your audience!

What would make you click?

Answer their questions, solve their problems, and match the tone they’re looking for.

When you cater to their needs, your meta description becomes irresistible.

2. Don’t over-optimise

Keyword stuffing is so last season!

A natural flow of words beats a robotic jumble any day.

Write like a human, for humans, and let your meta description shine with personality.

3. Be clear and concise

Short and snappy wins the race.

Cut the fluff, get straight to the point, and make your message impossible to miss—even at a glance.

Brevity is your secret weapon.

4. Add a call to action

Give readers a little nudge!

Whether it’s “Learn more,” “Shop now,” or “Start today,” a strong call to action tells them exactly what to do next—and trust us, they’ll love it.

5. Analyse your CTRs

Let the data do the talking!

Dig into your click-through rates to see what’s working and what’s not.

Experiment, tweak, and repeat until your meta descriptions are unstoppable.

Do you want me to make this content more formal or add any extra tips? Let me know!