Keyword Research Services

Find the right keywords for your business and attract more targeted traffic to your website with our keyword research services.

Keyword mapping

Find keywords to build content around a start becoming an authority in your niche. Find keywords to create pillar pages and cluster pages to increase organic visibility.

Keyword tracking

Keyword tracking is a process that allows you to monitor the performance of your keyword rankings over time helping us evaluate your SEO positions and help you grow.

Keyword funnelling

Keyword funnelling is the process of analysing keyword data to identify specific stages of the buying cycle. This helps to create targeted content along the buying journey.

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Klub can help your business develop an SEO plan based on highly targeted keywords to start getting your website to appear more in the search engines. We use a variety of tools to ensure you start your SEO journey with the best set-up possible.

Use SEO keyword research services to provide the foundation for your SEO strategy

Low competition keywords

Find the keywords you can rank for.

Organise by keyword type

Group keywords together to form an SEO strategy

Long tail keywords

Find longer keywords that are easier to rank for

Identify content types

We can identify content that’s ranking and plan yours.

What is keyword research?

Keyword research is all about finding the keywords to make your SEO strategy effective, finding the words and phrases that your audience is searching for. A straightforward way to identify keywords is by using tools and also with competitor research.

Using tools like ahrefs, you can see estimates of how much traffic your competitors are getting and from which keywords, helping us to create SEO plans with tried and tested keywords that you’re competition are already ranking for.

Why is keyword research so important for SEO?

Each page of your website should target one keyword but this doesn’t mean it’ll only rank for that one keyword. This keyword is called a seed keyword, that’s the main one you’ll be going for, which will help you rank for associated keywords and phrases.

The main keyword should be used in the page title, and H1 tag and a variation should be relevantly used throughout the H2 and H3 tags to reinforce the topic further. It’s also good practice to use the main keyword in the first 100 words of the text to help the search engines understand that the keyword has high relevancy.

Keywords can be assessed by:

Search Volume

Keyword type

Competitiveness level

The ultimate aim of researching keywords is to build content around those keywords and get more organic traffic.

How do keyword research services work?

Keyword research is an integral aspect of a website’s SEO strategy. Knowing what your target keywords are can help in determining a successful content development strategy.

Identify keywords possibilities

We are often able to identify all the keywords linked by the seed keywords. Seed keywords are highly relevant or are used by users in the search engines for keywords you can rank for more easily.

Prioritising keywords

There are many different views on what should be prioritised. Agencies often take into consideration these things to determine keyword significance, we’d suggest focusing on long-tail keywords at first.

Cluster keyword possibilities

We determine the intent for the keywords and combine those with similar intent. Keywords with similar intent have identical results. Keyword clustering is a simple method to boost rankings.

What’s the keyword research process?

Klub Clicks have a detailed keyword research process to help identify keywords your audience is typing into search engines which can then be used in your SEO campaign. Using SEO software such as Market Samurai lets you find hundreds of potentially profitable keywords within minutes!

We provide you with a monthly keyword report allowing you to make changes as needed.

Our Keyword Research Process

Klub Clicks loves getting stuck in keyword searching tasks, this is how we do it;


Using the latest tools and our inquisitive minds we will help identify keywords that will target your search.

Competitor research

We combine the data with competitor keyword research. While we do not usually focus too heavily on specific competitors, it can help identify gaps within your strategy.


Our team reviews keyword trends regularly and suggests improvements to improve the quality of our content. Search engine algorithms and keywords evolve continuously.


We’ll provide reports showing how your SEO campaign is proceeding and what actions need to be taken in the following months to achieve more keyword growth.

We group keywords into people-friendly taxonomies.

Exploration of a website keyword results in intelligent decision support. We have collected keyword-specific taxonomies, and these are tailored for your company and unique to your keyword research reports.

You can easily search keywords by relevance, theme, buy funnel stage, level of opportunity/potential and more. The more you slice, the more focus you get on the keyword.

This helps identify SEO opportunities. For example, you might include the most popular search term for the topic in your page title and scatter synonyms elsewhere. Your topic covered keywords will present a list of the significant opportunities.

We take into account how people speak.

Mobile searches on mobile devices exceed searches done through desktop PCs. The advent of smartphones and other electronic devices and smartphones will be a significant innovation when our search engine starts showing up again.

The variety in asking the same question makes it hard to find using traditional keyword search tools.

This is overcome by cleverly combining popular keywords with language semantics. This gives us questions, topics and conversation phrases that can address on your website. Tell me the best solution I can find to answer my questions about online search.

Keyword research is the most fundamental part of digital marketing. Through custom built-in tooling, we can segment a vast number of search terms into subtypes.

Understanding the search intent behind keywords

It’s all good getting to number one for a keyword, but if no one is searching for it or not a transactional keyword, it’s unlikely to generate any income. The search intent behind a keyword is essential.

Finding suitable SEO opportunities depends on a keywords difficulty rating. If the websites currently ranking are powerful, you’re going to struggle to rank,

Different types of search intent:

Informational keywords



Free Keyword research tools to use

Free apps such as Ubersuggest and Google Ads Planner do not generate good keywords for effective keywords research. Ahrefs, paid tool, found 20740 keywords after studying the same seed keyword.

Using Google keyword planner

While Google has always advised businesses to avoid paying for high ranking positions on their search engine result pages (SERPs), they are now taking more robust measures than ever before to ensure that companies do not attempt to bypass their algorithms through paid PPC adverts or other fraudulent practices.

Start the journey to high search rankings.

    Keyword Research FAQS

    What are long-tail keywords?

    Long-tail keywords are longer, more complex queries that generate much less volume than shorter “head” terms. They’re typically four words in length or longer, but there’s no set rule about how long they can be.

    What is KW density?

    Keyword density is the number of times a particular keyword phrase appears on a web page compared with the total number of words on that same page. A higher search engine ranking will be assigned to web pages where the chosen keyword phrase often appears about other words on that page in comparison.

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    Manchester, UK

    Apartment 25, Fusion 6
    8 Middlewood Sreet,
    Salford, M5 4LN

    07394 887 895